ICAA
What's new: Unlocking the future: Closing the gap between consumer expectations and community offerings in senior living report.

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Content marketing

Rates effective from December 1, 2016 - November 30, 2017

In addition to print media, ICAA's websites are another powerful way for you to connect with our member companies -- in a variety of ways.

New: ICAA Blog
With the upcoming re-launch of ICAA's website we have a limited number of spots available for organizations to BLOG on the ICAA website, Aka, content marketing. By blogging for ICAA you will be able to:

  1. Share your expertise with ICAA members and website visitors, think positioning
  2. Demonstrate your best practices, think sharing the success of your clients while gaining visibility for them
  3. Gain exposure beyond the blog, think boosting your blog on social media platforms
  4. Add credibility, not much to think about here. Credibility is the backbone of sales
  5. Build a fan base of loyal followers, think word of mouth

Blogs are up to 700 words in length and can include images, audio, and/or video. However, the most important thing is that your blog is educational and not promotional, adhering strictly to the ICAA blog guidelines. Promotional blogs will not be accepted. There will be a link at the end of the blog for readers who want more information about the author, company, or topic.

Cost: $500 per blog, $1,000 if ICAA writes the blog for you. You can blog up to 4 times in a month.

ICAA webinar sponsorships
From anywhere there's an Internet connection, ICAA members can tune into our live webinars covering topics affecting the business operations around the lives of aging adults -- everything from bench-marking their wellness programs to aquatics therapy. For sponsoring this event, we send you a list of all attendees, and you get to ask them a question on our short follow-up survey.

Cost: $1,500 sponsorship per webinar

ICAA Virtual Summits
Our Virtual Summits can be an excellent way for companies catering to older adult-related industries to make themselves known. Sponsors and partners of these events enjoy exposure to key prospects and customers, have access to the list of attendees, and are able to ask 1-2 research questions.

Cost: $1,500 sponsorship per summit

Educational breaks offer companies an ideal opportunity to present their product/service to summit attendees. Limited availability.
Cost: $1,950 each

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