International Council on Active Aging
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Advantages of the wellness program
Evolving research shows that physical, intellectual, social, vocational, emotional and spiritual activity—wellness—is the key to aging people keeping their health, their mental skills and their quality of life.
Wellness is the global term covering all the activities and many of the physical amenities that are offered in a community. The fitness center and shuffleboard courts, arts and music groups, therapy services and dining, walking trails and recycling program—all are key to the quality of life for residents. A higher quality of life keeps older adults engaged in the community. Engaged residents stay longer and try to get their friends to join them.
Why is the trend in retirement communities to add or expand wellness facilities and programs? To attract new residents, communities must provide opportunities for residents to have friends and stay active. Once a community’s buildings and facilities are in place, points out a recent study from The ProMatura Group, it’s the amenities and activities that keep residents satisfied.6
Retirement communities are making themselves the residence of choice with comprehensive, well-managed wellness programs.
- 88% of 388 organizations currently have a formal wellness program and 11% have wellness activities, but not a formal program.7
- In 2003, CCRCs that built a wellness center into the original community did so to address demand from the market (89%) and from residents (86%).
- Older CCRCs added a wellness center to an existing community because of competition (80%).8
Wellness programs directly and indirectly support an organization’s key performance indicators.
Continued...Meets the organization’s mission.
