International Council on Active Aging
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Increase revenues
The cost of providing the wellness program is most frequently rolled into the entry fee, monthly fee or housing price, whether independent living, assisted living or CCRC.8,9,15,16 Because a wellness program provides a higher level of service, operators are able to charge a higher rate.
Older adults who are more highly educated and have higher incomes express more interest in social contacts and activities.17 They have the capacity to and interest in paying those higher rates for wellness services. They also have an increased ability to pay for add-on services, such as personal training, massage or travel excursions.
A separate activity or user fee is an option to cover the costs of the programs. A separate fee is most frequently used in active-adult retirement communities.15
Other sources of income are user fees or membership dues for nonresidents to access the wellness center. Communities who clearly define the hours and types of usage by nonresidents receive a dual advantage of an income stream and marketing to potential new residents.
For both residents and nonresidents, additional fees generate small but steady revenue streams for:
- personal training
- massage
- spa treatments
- specialty classes or workshops
- lifelong learning courses
- physical or occupational therapy
- travel
For communities that provide healthcare, a healthier population has less need for nursing care in the healthcare center. Beds that are not used by residents can generate revenue by being available to private-pay patients from the larger community.
Continued...Contributes to resident satisfaction and engagement.
