International Council on Active Aging
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Reduce turnover
“Proper orientation to an active healthy lifestyle can enhance well-being and reduce turnover significantly. If residents think they are happy and healthy, they generally are. … Enrichment programs designed to slow the aging process and encourage independence can be a significant retention tool.”11
– Benjamin W. Pearce
President and CEO, Potomoc House Groups
Residents voluntarily move out of a retirement community because of family influence (often from financial strain), cost, unhappiness and miscellaneous other reasons.11 A properly executed wellness program can address cost factors by maintaining individuals’ health and functional ability—residents stay in the community because they retain more of their capital. Plus, they convince their families that they want to stay because they enjoy the community.
Another benefit is that residents who enjoy life at the community and are satisfied with the services offered—including the wellness program—tend to be more involved in their lifestyle and stay busy, which focuses their attention on their lifestyles rather than on their personal limitations.
Continued...Elevates competitive positioning.
