International Council on Active Aging
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Contribute to resident satisfaction
Residents who are active, physically able to participate and connected to staff and other residents are more likely to be satisfied with the community. Satisfaction is a factor influencing turnover that can be controlled.11
Resident satisfaction also brings new customers. According to The Independent Living Report, 64% of residents learned about their independent living community by word of mouth,18 which reinforces the value of a satisfied customer.
70% of Boomers have a hobby or special interest that they will dedicate a lot more time to when they retire.
68% agree that they will have plenty of time for recreation.
54% of Boomers expect to exercise regularly in retirement.
(2004 nationally representative sample of 1,200 adult Americans ages 38–57)37
The wellness program was an important reason for the satisfaction of current residents, according to 88% of the staff who responded to a survey of 61 CCRCs. At these communities:
- 74% of respondents believed the wellness program was an important reason why residents joined the community; and
- 72% felt the program contributed to the satisfaction of the family of the resident.19
The residents themselves rank the opportunities offered through wellness programs and a wellness culture as important contributors to satisfaction. Within six months of move-in, a survey of 1,042 residents discovered that the nonphysical attributes of their retirement communities had a significantly greater impact on their satisfaction than the community’s physical attributes.
The highest levels of satisfaction were related to:
- quality of daily life (cultural, musical, arts/crafts, entertainment and social opportunities);
- dining flexibility (quality of food, variety of menu items and the services and times available for dining);
- quality of personnel;
- personal control (privacy and sense of safety and security); and
- comfort (ease of making friends and sense that the residence is my home).6
Continued...Manages costs of healthcare.
