International Council on Active Aging
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Wellness makes business sense
Regardless of whether wellness activities take place in a dedicated wellness center or on a sidewalk in the garden, wellness creates a positive and energetic atmosphere that attracts potential residents (and their children) and is a powerful tool for marketing. An active resident who is engaged in community life is a source of referrals and word-of-mouth marketing.
A variety of wellness offerings provide health benefits, from reducing the risk of falls to controlling chronic conditions, that conserve wealth for the resident and save money for the organization.
As communities build the wellness program with facilities and appropriate staff, they renew their attractiveness to Baby Boomers who see themselves as active and plan to pursue hobbies and physical activity in their “retirement.” At the same time, communities become more attractive to potential investors who see a forward-thinking organization.
A culture that embraces wellness is the same culture that values person-centered care. In the future, communities will move beyond the traditional structure of independent departments working in silos and consider “wellness” as the umbrella over all the disciplines that provide services, programs and encouragement to older adults.
The wellness program meets both mission and operational objectives.
Author: Patricia Ryan, MS, Vice President of Education, ICAA
www.icaa.cc
The International Council on Active Aging is a professional membership association that focuses exclusively on the health and wellness of adults 50 years and older. ICAA was founded in the belief that we can change the way society perceives aging and create a new vision of older adults who are active—to the fullest extent possible—within all areas of life: physical, spiritual, emotional, intellectual, vocational, and social.
Copyright ©2009 by International Council on Active Aging. All rights reserved. Reproduction is prohibited without the express consent of International Council on Active Aging.
Continued...Seabury profile: Reinvigorating a community through wellness
