International Council on Active Aging
866.335.9777 
Become a preferred business partner!
This unique marketing approach gets your products and services in front of ICAA members on a ongoing basis.
ICAA 360°: the smart choice for market development and sales growth.
For the past 10 years, the International Council on Active Aging® has been committed to providing our industrypartners with many ways in which to capture the unique business and sales opportunities in the active-aging market. We have focused on what you need to thrive, providing you with the latest and most reliable market intelligence. Whether it is data for your business or marketing plan, helping you to write or design advertisements and support literature for this market, or training your sales team, ICAA has been there for you.
During this time we’ve noticed that companies that thrive with ICAA display certain characteristics, which we’ve distilled into the following brief list:
1. Have a vision for the future, not just today.
2. Focus on strategy fulfillment.
3. Use all options to engage ICAA members.
4. Be unrelenting in pursuit of business relationships.
5. Create market specific products/services.
6. Sustain market presence.
These 6 key elements are behind the introduction of ICAA 360°: the smart choice for market development and sales growth.
Why ICAA 360°?
While word of mouth is the number one business driver, market development sustains your business over the short and long term. To achieve both requires the confidence and respect of the consumer. ICAA 360° enables you to build your brand loyalty, position and sales through a focused and comprehensive marketing strategy.
- Support: ICAA’s Changing the Way We Age Campaign® or Active Aging Week™
- Educate: videos on ICAA-TV or webinar sponsorships
- Demonstrate: ICAA Conference
- Attract: ads in Journal on Active Aging®, ICAA Developer’s Guide, or ICAA Green Guide
- Alert: banner ads, Showroom emails, Featured Partners
- Connect: ICAA Forums
- Sell: ICAA buying leads
- Credibility: ICAA Preferred Business Partner Program
Let ICAA’s market development experts assist you in creating a winning strategy that will ensure long-term market success. Call toll-free 1-866-335-9777 or 604-734-4466.
