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Age-friendly product line or service:

The FitBALL Active Aging product line includes professional-quality tools for strengthening all major muscle groups including core and pelvic floor muscles. The FitBALL Active Aging category also focuses on balance training, flexibility and Active Sitting.

Age-friendly features:

Soft-sided weights and small weighted balls with straps are easy to grip. Color-coded sizing for selection ease. Lightweight and portable equipment. Low-impact cardiovascular training. Age-specific education products available.

Ongoing marketing & educational support:

Live customer service department answering the phone with a smile. Let these service experts help you find the right solution for your active-aging needs.

What inspired your company to produce age-friendly products or services?

Our products have always benefited the active-aging segment. We realized early that rehabilitation was one part of the equation and have been selling our premium-quality products to the professional market for preventive exercise and well-being.

What inspired your founder(s) to form your company?

Our company was founded over 20 years ago by a physical therapist who wanted to ensure that her clients and other physical therapists had access to high-quality exercise and therapy ball products.

What sets your company apart from others in the industry?

We are ball experts. To our knowledge, our founder brought the exercise ball (fitball) into the fitness realm in the United States. Before that, the Swiss Ball was mainly used for therapy.