Age-friendly product line or service:

HUR provides comprehensive balance testing and strength exercise solutions designed for older adults to implement fall prevention, mobility, incontinence reduction and physical therapy programs. Easy Access Line for wheelchair access. Rehab Line with range limiters.

Age-friendly features:

Easy on/easy off. Nonintimidating (only user knows the resistance). Safe (covered structure with no pinch points). Motivating (provides measurable exercise feedback and reports). Stepless increase of resistance. Sound-assisted controls for visually impaired. SmartCard technology.

Ongoing marketing & educational support:

Well-designed wellness programs implemented with HUR equipment are a tool for marketing and sales personnel in senior housing companies. Assistance in wellness center design. Research cooperation with customers.

In-service training:

HUR trains personal trainers and physical therapists to use HUR equipment to ensure the success of wellness programs.

What inspired your company to produce age-friendly products or services?

We committed to design our equipment for older adults to promote their active and healthy lifestyle.

What inspired your founder(s) to form your company?

HUR was founded in 1989 at the Helsinki University. Our founder studied technology and saw the opportunity to utilize air-resistance technology in strength fitness equipment

What sets your company apart from others in the industry?

We focus on the older-adult and physical therapy markets, providing top-notch high-technology equipment and solutions to address key issues (falling, mobility, incontinence) that impact older adults’ active and healthy lifestyle and quality of life.