International Council on Active Aging

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What is a preferred business partner?

What makes the offerings of these companies especially appropriate for your older clientele? Here are the key reasons:

  • These companies have a true desire to serve the older population.
  • These organizations have a variety of products and services that are suitable for the market.
  • These companies are committed to improving their existing products and services to better meet the needs of the market, while developing new products and services for the older adult.

In fact, as you go through this section, you'll learn much more about these organizations than their contact information. You'll find out about the partners' age-friendly lines and the features they have incorporated into their products and services for the age 50-plus adult. You'll also gain insight into the cultures and motivations of the companies through their responses to questions such as:

  • What inspired your company to produce age-friendly products?
  • What inspired your founder to form your company?
  • What sets your company apart from others in the industry?

Many other organizations are committed to the older market today. But every industry needs its leaders, and the companies profiled in these pages have shown they fit the bill when it comes to active aging. We encourage you to support these ICAA preferred business partners, as they support you and us in our ongoing mission of Changing the Way We AgeĀ®.

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