• 
• About us
  • History of ICAA
  • Mission and vision
  • Founder
  • Advisors
  • Advocacy
  • Philosophy
  • Services overview
  • Wellness model overview
  • Staff directory
• 
• Annual conference
  • Register now
  • Overview
  • Preconference
  • Keynotes
  • Seminars and speakers
  • Schedule-at-a-glance
  • Networking reception
  • Exhibit hall
  • CEUs
  • FAQs
  • Travel
  • Hotel
• 
• ICAA Campaigns
  • ICAA's Changing the Way We Age Campaign
  • Active Aging Week
  • Media center
• 
• Consumers
  • Facility/services locator
  • Welcome back to fitness
  • Walking center
  • Foot health
  • Information guides
  • Choosing a trainer
  • Active Aging Week
• 
• Career center
  • Job openings
  • Resumes
  • Intern directory
  • Post jobs openings
  • Post resumes
  • Post internships
  • Staff training
  • Staff research
  • Helpful articles
  • Resources

Presentations

The end of aging, as we know it

Population aging is creating a tidal wave of change within many industries, governments, communities, businesses and families. What impact are these sweeping changes having on the our industry? And, how can you profit from them? By attending this forward-thinking session, you will learn about how the accumulation effect and the latest research in population aging is changing the way we age, driving the global active-aging movement to unprecedented heights. You will also learn what trends are occurring because of these changes, and how they are putting an end to aging as we know it. .

Marketing to Baby Boomers

Journey into the mind of the Baby Boomers to learn about their core needs, and to better understand why current sales and marketing efforts fail to address them. By attending this session, you will learn how to transform your marketing to capture this group's hearts and minds. In addition, you will learn what it takes to make your marketing relevant to their lifestyles, capabilities, needs, dreams, aspirations and expectations, while achieving a response.

Wellness: the key to meeting the needs of the 50-plus adult

The six dimensions of wellness model includes physical, intellectual, spiritual, emotional, social and vocational wellness. By incorporating this model into your staff training, programming, facility layout and design, you will create additional entry points for existing and potential residents or members to join or participate in your wellness/fitness center. Wellness programs provide the ideal marketing and retention tool for any organization. By attending this session, you will learn what wellness programs can have the greatest impact on your programming success.

Selling the 50-plus

When people call your community or facility, or walk into your business, it’s probably because they are serious about buying a membership or home. This is especially true if the prospect is older than 50. These seasoned consumers have, in many cases, done their research long before they sit in front of your sales staff. However, your sales staff can still have an immense effect on their final decision. How do you know if your current sales staff is suited to sell to adults who are 50-plus? By attending this session, you will learn what to look for in salespeople and how these professionals should present, tour and sell adults in their 50s and beyond.

Creating an age-friendly fitness/wellness center

The longevity revolution is transforming every aspect of the fitness industry and life--from the way we market, to the communities and facilities we design. This session takes a comprehensive, step-by-step look at what it takes to make a fitness/wellness center age-friendly. By attending this session, you will learn how to design, build, staff, program and operate a barrier-free fitness/wellness center for adults over 50, based on the five levels of function model.