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What's new: Active Aging Week campaign toolkit now available

Conference & Trade show

ICAA Conference and Trade Show
Gaylord Palms Resort & Convention Center
Orlando, Florida

Thursday, October 12

Friday and Saturday

KEY Tracks

BP--Big picture: trends, careers, connections within the active-aging ecosystems
CE--Cognitive & emotional health: brain health/cognition, emotional and mental health
PA--Physical activity: exercise, recreational activity, balance
MM--Management & marketing: leadership, program and company management, outreach
P--Programming: multidimensional programs, single programs, development
R--Research: research evidence for wellness programs; evidence-based frameworks
W--Walkabout: suited to outdoors; techniques for small spaces

Functional levels (physical function/cognitive function)

HF = higher functioning LF = lower functioning H-LF = high-to-low functioning NA = not applicable

7:00 a.m.–8:15 a.m.

PANEL forty years of programming

Building a successful social program is no different than learning the alphabet. How do you create a program offering exciting, engaging and meaningful opportunities to both the Silent Generation and the Boomer? Discover ways to increase body, mind and spirit platforms for each generation. Delve into best practices. Put the letters together as we create engagement.

You'll be able to:
• Organize and make memorable life moments for residents.
• Design exciting programs that will help create opportunities for new memories.
• Increase resident satisfaction, while engaging all generations.

Faculty: Theresa Perry, BS, MBA, RD, Corporate Director of Wellness Services, Acts Retirement-Life Communities; Karie MacDonald, BS, Life Engagement Coordinator, Edgewater Pointe Estates, an Acts Retirement-Life Community; and Stacy Brown, BS, GGCP, Life Engagement Director, Plantation Estates, an Acts Retirement-Life Community.
P | CEUs

Videoconferencing vs. face-to-face training for older adults

Learn the details of a scientific study on the effectiveness of two physical-training programs (home-based videoconferencing vs. face-to-face training) on physical function in older adults. Hear how the four-month programs were designed and administered, and which was more effective to improve physical functioning variables in healthy adults ages 67-80 years.

You'll be able to:
• Design an evidence-based physical training program for older adults.
• Evaluate different components of physical function in older adults.
• Recognize the real value of videoconferencing for the administration of physical training/rehabilitation to older adults.

Faculty: Nicola Maffiuletti, PhD, Director, Human Performance Lab, and Nicola Casartelli, MSc, PhD, Research Associate, Human Performance Lab, Schulthess Clinic.
R| CEUs

Nature in the life course

Research supports exposure to nature as good for us; it strengthens us physically, emotionally, cognitively and spiritually. Horticultural therapy is used with older adults and others. Direct care staff, for example, may feel stressed and fatigued. Investigate how to use nature to increase feelings of wellness using the life course perspective as a framework.

You'll be able to:
• Discuss the Life Course Perspective and its relevance to nature and wellness.
• Explore the wellness challenges at four particular stages of the life course, as well as relevant research relating life stages, wellness and the benefits of nature.
• Describe methods for using nature to increase wellness at each life stage, both for yourself and for your clients.

Faculty: Elizabeth Diehl, RLA, HTM, Director of Therapeutic Horticulture, Wilmot Gardens, College of Medicine, University of Florida.
BP | CEUs

Don't remember what you forgot? Maximizing attention and memory

Understanding how memory works is essential for learning and applying strategies to improve memory and to help clients with their memory. Discover common reasons for forgetting, experience the impact of attention and multitasking on memory and task performance, and practice techniques for improving long-term memory.

You'll be able to:
• Describe how the brain processes and stores information and why it forgets.
• Explain how attention and multitasking impact memory, and identify ways to increase attention.
• Use strategies to improve your retention and recall of names, information and tasks.

Faculty: Linda Sasser, PhD, Owner, Brain and Memory Health.
CE | NA/HF | CEUs

The dynamic role of active aging among women 50+

As the "Chief Health Officer" of the household, women 50+ have tremendous influence and play a key role in guiding health-related behaviors. Explore their psychographic profile based on a consumer-segmentation model. Learn how this cohort's trends have impacted the marketplace, and how these factors can drive your marketing strategies.

You'll be able to:
• Explore why "women 50+" is such an important demographic cohort, and how trends among this cohort are reshaping the wellness market.
• Comprehend how such market trends can create opportunities for your business.
• Discover new product platforms to create a competitive advantage.

Faculty: Steve French, MBA, Managing Partner and Co-Owner, Natural Marketing Institute (NMI). MM | CEUs

Faith Stretching: Collaboration of interdisciplinary staff for positive outcomes

Interdisciplinary collaboration is one way to provide residents with opportunities to maintain/improve their vitality and joy. Created by a chaplain and a wellness director, the Faith Stretching program promotes wellness in mind, body and soul. Discover how interdisciplinary staff collaboration helps meet the challenges of caring for the whole person.

You'll be able to:
• Determine collaborative opportunities to further whole-person wellness programming for older adults.
• Use techniques to engage older adults suffering from different disease processes in a single group setting.
• Implement a successful program that incorporates physical, intellectual, spiritual, emotional and social wellness for older adults.

Faculty: Laurie Moore, BS, MS, Wellness Director, The Village of Utz Terrace, a SpiriTrust Lutheran community.
PA | H-LF/ H-LF | CEUs

4 x 4 flexible fusion

Explore four formats to incorporate into existing chair and floor yoga or functional strength classes/programs. Learn tactics drawn from yoga practice to apply in modes that include body weight strength, tai chi-inspired movements, fusion floor and integrated strength. Grab creative ideas to repurpose equipment for fresh, yoga-inspired workout segments.

You'll be able to:
• Comprehend and apply principles of balance and healthy posture to improve activities of daily life.
• Simulate and integrate yoga and pilates techniques into a class format inclusive for all older active adults.
• Apply foundation tactics from Reebok Flexible Strength—Active Back Extension, Hip Hinge, Upper Body Weight Bearing and Abdominal Stabilization—to create functional mobility and strength.
• Formulate a class plan that includes the principles of progress, regression and modification for multilevel abilities.

Faculty: Libby Norris, BA, Fitness Manager, City of Mississauga; and Ruth Parliament, BSc, MA, Faculty, Conestoga College.
PA| HF/HF | CEUs

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PANEL Wearable and artificial intelligence technology: Changing how we live, work and play

Does technology solve problems or enhance productivity? Will it make life better—or more confusing? Gain insight into how wearable and artificial intelligence (AI) technologies impact quality of life today for older adults, and how future application may benefit these customers as well as organizations that provide them with wellness opportunities, healthcare and housing.

You'll be able to:
• Explore current applications for wearable and AI technologies.
• Explain how these healthy living technologies will transform your organization and the health of older adults.
• Establish which tool is best for a specific use and desired outcome.

Faculty: Brent Bauer, MD, Founder and Research Director, Integrative Medicine and Health Program, Mayo Clinic, and Medical Director, Well Living Lab; Lilian Myers, Global Leader, Aging and the Longevity Economy, IBM’s Watson Health Consumer Group; and Ginna Baik, BA, Senior Care Practice Leader, CDW Healthcare.
BP | CEUs


8:30 a.m.–10:00 a.m.

PANEL Beyond entertainment: Utilizing outcomes and innovation to elevate programming

Gain a clear picture of how older-adult wellness is evolving as panelists share their unique experiences and perspectives. Topics span partnerships for improving your programming to equipment that works. Learn how to measure program success and discover software options that might make your work life easier. Walk away ready to put new ideas into action.

You'll be able to:
• Use five to seven new programs and partnership ideas and implementation strategies.
• Explore data and testimonials from residents and older adults who partake in the above programs to validate the success of the shared program ideas and partnerships.
• Recognize how collaboration across the industry is critical for changing stereotypes on aging and preparing adequately for Boomers.

Faculty: Sara Kyle, PhD, Principal, Nicoya Health & Lifestyle Management; Jolene Moore, BS, MEd, Corporate Director of Lifestyles, Vi; Bethany Garrity, MS, MBA, Director of Corporate Fitness and Active Aging Services, NIFS; and Kelly Stranburg, MEd, CEP, CSCS, Director of Vitality and Well-being, Sharon Towers.
P | CEUs

PANEL A CEO's perspective on healthy aging
Richard Carmona, Sean O’Connell, Mike Siemens & Stephanie Ludwig

Join Canyon Ranch CEO Susan Docherty and three internationally respected Canyon Ranch leaders within the disciplines of Culinary, Exercise Physiology and Mindfulness for a session that will provide insights into integrative and applicable learning objectives for a thriving active-aging community.

You'll be able to:
• Discuss the importance of a multidisciplinary approach to healthy aging that also preserves and may enhance cognitive ability.
• Recognize the need to embed the integrative, cutting-edge Canyon Ranch subject matter in a seamless, holistic health and wellness system.
• Explain that healthy aging is possible, accessible, fun and necessary as we push the limits of life expectancy.

Faculty: Richard Carmona, MD, MPH, FACS, 17th Surgeon General of the United States; Chief of Health Innovations, Canyon Ranch, President, Canyon Ranch Institute, and Distinguished Professor, Zuckerman College of Public Health, University of Arizona; Sean O’Connell, Global Food & Beverage Director, Mike Siemens, MS, ACSM, NSCA, Exercise Physiology Director, and Stephanie Ludwig, MA, MDiv, PhD, Spiritual Wellness Director, Canyon Ranch.
MM | CEUs

Starting and developing a retirement living theater group

Lights, Camera, Action! Discover how to build a theater show from skits, plays and familiar songs. Create a program and put on a show full of laughter and excitement. Delve into how to develop characters, choreograph numbers and block scenes for actors; lighting; and transitioning numbers. Make theater come alive in your community.

You'll be able to:
• Create an outline for starting a new theater group at your community.
• Use what you've learned to gather plays, skits and music to provide to residents for performance pieces.
• Create a play/show from start to finish with marketing strategies and ways to attract more members to the group.

Faculty: Nathaniel Szkil, MS, Media Specialist/Lifestyles Coordinator, The Garlands of Barrington.
P | CEUs

Treatment by design: Neuroscience and aging well

Research suggests solutions that may decrease chances of developing memory loss. There is also mounting research that simple lifestyle changes may help a person living with memory loss sustain a good quality of life and boost cognitive functioning. Learn how color therapy, aromatherapy, residential design, and eating habits may boost cognitive and physical abilities.

You'll be able to:
• Distinguish how the philosophy of color can increase engagement, appetite, attention and, in some cases, cognitive function.
• Explain how engagement may change your body on a macular level, and how research suggests it may slow the aging process and even signs/symptoms of dementia. Develop a better understanding of epigenetics and how it controls the course of dementia, as well as how engagement changes your DNA.
• Recognize how your environment changes your brain through neuroplasticity. Also, develop a basic understanding of epistemology (the way we view the world) and how it affects your brain (and the brain of someone with dementia).

Faculty: Joshua Freitas, MEd, CADDCT, CAEd, Vice President of Program Development, CERTUS Senior Living.
CE| HF/LF | CEUs

PANEL The physical therapy/wellness connection: What's next?
Martha Schram, Dan Hirschfeld, Lori Schrodt & Neely Sullivan

Changing expectations, sustainable outcomes and lower costs are among trends influencing rehabilitation therapy providers. How will providers remain relevant in this changing world? Will rehabilitation's role in the post-acute environment drive further market changes? How will wellness factor into all of this? Learn the answers to these and other questions in this panel session.

You'll be able to:
• Identify the challenges and opportunities that therapy providers face today.
• Explain how new innovations are fundamentally changing the industry and what your organization can do to benefit from them.
• Describe how the wellness/therapy connection can provide your organization with a wider solution for your diverse customer base.

Faculty: Martha Schram, BS, President, Aegis Therapies; Dan Hirschfeld, BA, MBA, MSF, President, Genesis Rehab Services/Respiratory Health Services/International Operations and GRS Academy; Lori Schrodt, PT, MS, PhD, Professor, Department of Physical Therapy, Western Carolina University; and Neely Sullivan, MPT, CLT, Director of Education, Select Rehabilitation.
BP | CEUs

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Functional aging circuits

Join the presenters in this session as they take you through several Functional Movement Circuits. See four levels of these circuits, ranging from a frail client to a high-functioning older adult. Learn dozen of functional exercise movements, as well as how to take these movements up and down progression levels.

You'll be able to:
• Apply Group Exercise Movements for a wide range of fitness levels in older clients.
• Adopt new movements for training balance and lower-body strength.
• Create more dynamic and engaging functional movement classes.

Faculty: Dan Ritchie, PhD, CSCS, President and Co-Founder, Functional Aging Institute; and Co-Owner, Miracles Fitness.
PA | HF/HF | CEUs

ROI—Return on inspiration

Dive into the heart of your business. Your team's well-being directly relates to the strength of their emotional wellness. Resilience, buoyancy, grit and focus go hand in hand in creating a positive working environment. Learn the science and strategies that create a healthy, happy workplace. Discover how to elevate enthusiasm, amplify strengths and tap intrinsic motivation. Your ROI will soar.

You'll be able to:
• Identify your character strengths and how to use them to become an inspirational leader.
• Recognize the strengths of your staff and how to implement their key strengths to create a positive and engaged workplace.
• Encourage, inspire and influence your team by tapping their passion and turning it into a purpose-driven career. Discover key questions to ask your team to help coach them to greatness.

Faculty: Petra Kolber, NASM, ACE, AFAA, CEO, Petra Kolber, LLC.
CE | CEUs

Fall risk reduction: Are we barking up the wrong tree?

In the absence of chronic disease, known risk factors and medications, aging adults still fall. Are programs the answer? Or could living, working, playing and training in a stimulating environment help reduce the risk? Discover thought-provoking data, and practical strategies for incorporating "rich" movements, activities and environments into daily life.

You'll be able to:
• Comprehend the importance of living in "proprioceptive rich-ville."
• Incorporate new and innovative ways to address fall risk reduction in programming, facility design and overall wellness.
• Revisit traditional thinking on reducing fall risk.

Faculty: Pat VanGalen, MS, Owner, Active and Agile...Maximizing Mobility Through The Ages.
PA | HF/HF | CEUs

OPEN SPACE LEARNING Women in wellness

In addition to the information you glean in sessions, some of the most valuable information collected at a conference may come when talking to other attendees during breaks ("open spaces" on the agenda). Come to this no-agenda session, where the broad topic is women in wellness—and the expert is you! Engage with others on the topics in this area that interest you. By sharing your knowledge, you will solve problems, innovate and facilitate change. Seeing is believing!

Faculty: Tara Dinyer, BKin, MSc, CSCS, PTS, FIS, Professor of Health, Wellness & Fitness, Mohawk College. BP

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10:15 a.m.–11:30 a.m.

ICAA GENERAL SESSION
Healthy aging: An integrative approach to wellness for older adults

Individuals whose passion is improving older-adult quality of life can look forward to an inspiring keynote speaker whose focus is an integrative approach to health that encompasses mind, body and spirit plus optimizes well-being through lifestyle. Dr. Andrew Weil is a world-renowned leader and pioneer in the field of integrative medicine. Combining a Harvard education and a lifetime of practicing natural and preventive medicine, Dr. Weil directs the University of Arizona Center for Integrative Medicine (AzCIM) in Tucson. The best-selling author is recognized for his views on leading a healthy lifestyle and his philosophy of healthy aging, among other things.

You'll be able to:
• Explain why "anti-aging" is not a worthwhile goal, and distracts us from working toward the goal of healthy aging.
• Describe some positive aspects of aging, and learn how the aging process is separable from age-related disease.
• Understand "compression of morbidity" and how we can achieve it.

Faculty: Andrew Weil, MD, Founder and Director, Clinical Professor of Medicine and Professor of Public Health, and Lovell-Jones Endowed Chair in Integrative Rheumatology, University of Arizona Center for Integrative Medicine (AzCIM).
CEUs


11:45 p.m.–3:30 p.m.

ICAA TRADE SHOW GRAND OPENING

Join us for the opening of the ICAA Trade Show, an expo targeted to the active-aging industry. At previous ICAA Conferences, most attendees have explored the trade show to learn about new products and services that may offer them a competitive advantage in the marketplace or provide better solutions for their clients or organizations. Take this opportunity as a wise buyer to do your research, and learn the stories behind the products and services needed for success. More than a trade show, ICAA's expo is your opportunity to discover new possibilities to ignite your wellness efforts.


3:45 p.m.–4:45 p.m.

ICAA GENERAL SESSION
What an "ignited" older adult will look like in 2035
Richard Carmona

How will "gnited" older adults influence expectations of aging over the coming decades as they embrace their potential? And, how will society address these forces of nature? Seismic change is in the works. Hear Dr. Richard Carmona deliver this exciting keynote on how technology, science and knowledge will play a role in what people do to live well. Dr. Carmona had a distinguished career in public health, serving as the 17th Surgeon General of the United States. His interest in public health stemmed from the realization that most of his patients' illnesses and injuries were preventable. Dr. Carmona now leads the nonprofit Canyon Ranch Institute, which seeks "to educate, inspire and empower every person to prevent disease and choose a life of wellness."

You'll be able to:
• Describe what prevention strategies will contribute to healthy active aging.
• Discuss the role of technology and science in healthy active aging.
• Recognize the value of Precision Medicine in healthy active aging.
• Identify how the built environment will enhance healthy active aging.

Faculty: Richard Carmona, MD, MPH, FACS, 17th Surgeon General of the United States; Chief of Health Innovations, Canyon Ranch, and President, Canyon Ranch Institute; and Distinguished Professor, Zuckerman College of Public Health, University of Arizona.
CEUs


5:00 p.m.–6:30 p.m.

Poof, now you are a manager

Welcome to your new position as manager. Sometimes people are excited to embrace the role's full responsibility; sometimes their feelings are mixed for valid reasons. According to CEB Succession Management, 40% of new supervisors are fired or step down because they don't understand what it takes to lead. Gain simple tools to help you succeed in this role.

You'll be able to:
• Recognize how your new responsibilities affect relationships.
• Create consistent clarity to create accountability.
• Identify "The 5 Pitfalls" to avoid.

Faculty: Karen Woodard, President, Premium Performance Training.
MM | CEUs

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Creative aging exploration: Four inspiring and engaging programs

Explore four tools to enrich creative-aging program offerings that won't cost an arm and a leg, or require special spaces or time-consuming training to launch. Discover implementation secrets to unleash your customer's inner creativity. Replace overused icebreakers, create neurological pathways with activities, and stimulate endorphin production with laughter.

You'll be able to:
• Launch new stand-alone programs or incorporate elements of these programs into existing activities.
• Use the resources provided to research and dig deeper into the programs presented.
• Lead or train others to lead these enrichment programs.

Faculty: Roxy Kline, ACE, Director of Healthy Living and Active Aging Expert, YMCA of the Greater Twin Cities.
P | CEUs

Nutritional self-management strategies for older adults with diabetes

Nutrition is an integral part of diabetes self-management for all ages, but there are additional considerations for older adults with diabetes. Learn about diabetes as a condition that disproportionally affects this population, issues that need to be considered when supporting self-management plans, and key health and nutritional strategies for older adults with diabetes.

You'll be able to:
• Review the pathophysiology of diabetes and its prevalence among older adults.
• Describe what issues need to be considered when supporting self-management recommendations for older adults.
• Deliver practical advice on nutritional self-management strategies for older adults with diabetes and strategic programming ideas.

Faculty: Ashley Bronston, MS, RDN, LD, Nutrition Consultant, Abbott Nutrition. P | CEUs

Dance walk 2017

Join four veteran presenters as they show you how to incorporate mind, body and spirit while walking your way to wellness. Turn the volume up on your traditional walking program by adding music and dance. This high-energy, creative approach will add pizzazz to your everyday walking regimen while putting a smile on your face and a bounce in your step.

You'll be able to:
• Incorporate simple dance steps while walking, to enhance interest and coordination.
• Integrate FUNction and cognitive stimulation into your walking programs while modifying for all levels of care and staffing.
• Improve basic balance techniques to decrease fall risk and polish activities of daily living.

Faculty: Peggy Buchanan, MA, Vitality/Wellness Program Coordinator, Vista del Monte; Pat VanGalen, MS, Owner, Active and Agile ... Maximizing Mobility Through The Ages; and David Dworkin, MA, MEd, President and Creator, Conductorcise, LLC.
PA| HF/HF | CEUs

PANEL Innovative trends in technology and wellness

Explore the latest consumer research and trends related to health and wellness in the longevity market. Discover the latest technologies being adopted to help with smart tracking, virtual training, and wearable devices and fashion that help older adults stay on track and age in place. Plus learn how entrepreneurs are going to market with new innovations.

You'll be able to:
• Discuss how new trends in health and wellness will impact the services your older consumer expects and demands.
• Describe what "Voice First" technology is, and why is it important in your endeavors.
• Recognize how technology is transforming, and integrating, nutrition into the lifestyle of older adults.

Faculty: Mary Furlong, EdD, President and CEO, Mary Furlong and Associates; Ted Fisher, BA, PMD Harvard Business School, Vice President, Business Development, Hasbro; Laurie Orlov, BA, Founder, Aging in Place Technology Watch; and Rebecca Shaw, Director of Marketing, Sodexo.
BP| CEUs

Mindfulness matters–Make it easy!

Research establishes the positive effects of mindfulness practices on health and well-being. Can benefits be obtained from shorter bouts of practice? Can shorter practices encourage long-term adherence? Designed specifically for older adults, Mindfulness Matters includes mind-body skills and user-friendly meditation practices that are all 10 minutes or less.

You'll be able to:
• Comprehend the significant benefits of mindfulness practices for active aging.
• Identify evidence-based research that supports applying mindfulness practices to your own lifestyle and workplace settings.
• Demonstrate the ability to apply mindfulness practices to your own lifestyle and working communities (for yourself and your peers, students, coworkers, clients, residents, etc.).

Faculty: Nanette Tummers, BS, MS, EdD, Professor of Kinesiology and Physical Education, Eastern Connecticut State University.
CE | CEUs

Engaging residents to become "Research Pioneers" in studies for fall risk management

Learn about the process of engaging residents in a medical research study for reducing fall risk. Find out strategies for communicating the study's purpose, recruiting volunteer subjects, conducting assessments and creating a campaign to support resident interest. Hear what the experience was like from the point of view of residents, staff and researchers.

You'll be able to:
• Explain the value of effective communication for informing residents and family members about the purpose of the research project and what they will be asked to do as a study volunteer.
• Discover how a campaign was created to support residents in completing the research activities required during the four-month study and to recognize their accomplishments.
• Practice the assessments conducted for screening potential subjects, in addition to pre- and post-study assessments for reporting study outcomes. (Outcomes measured will be shared with the group.)

Faculty: Cynthia Gibson-Horn, PT, Chief Technology Officer, Motion Therapeutics, Inc.; and Kim Eichinger, ACE, Executive Director of Fitness, Country Meadows Retirement Communities.
R | CEUs

How to ACE your digital marketing strategy
Robin Craig & Peggy Lovejoy

If you build it, will they come? Your website is just the beginning. Gain digital marketing tips to attract, connect and engage with mature consumers online. Reach your target audience online ahead of your competition.

You'll be able to:
• Create a compelling website experience that speaks to the diversity of today's older population, including families, prospects and residents/clients.
• Engage prospects and families throughout their buying journey and afterwards to increase retention and advocacy.
Ensure that your online brand/community/story matches your in-person cultural experience.

Faculty: Robin Craig, BA, MA, Corporate Director of Marketing, MBK Senior Living; and Peggy Lovejoy, Solutions Engineer, G5.
MM | CEUs

OPEN SPACE LEARNING Ignite the future of active aging

In addition to the information you glean in sessions, some of the most valuable information collected at a conference may come when talking to other attendees during breaks ("open spaces" on the agenda). Come to this no-agenda session, where the broad topic is igniting the future of active aging—and the expert is you! Engage with others on the topics in this area that interest you. By sharing your knowledge, you will solve problems, innovate and facilitate change. Seeing is believing!

Faculty: Tara Dinyer, BKin, MSc, CSCS, PTS, FIS, Professor of Health, Wellness & Fitness, Mohawk College.
BP

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