What's new: Active Aging Week campaign toolkit now available

Conference and Trade show

ICAA Conference and Trade Show
Gaylord Palms Resort & Convention Center,
Orlando, Florida
October 12-14, 2017

A new experience designed to get you optimal results

This October, participate in the ICAA Conference and Trade Show 2017, an educational retreat designed to inspire change. This unique experience will spark ideas for current and future sales, marketing, and product development efforts, while fueling collaborations and business growth. More than anything, it will ignite your future and the future of active aging.

Kick-start your experience

Your ICAA experience will start with a day dedicated to your success, as you hear from buyers in the field about their wants and needs. Sessions will feature key industry leaders in active-adult communities, independent living, life plan/continuing care retirement communities, assisted living and long-term care/therapy. Each 45-minute session will include two 15-minute presentations followed by a 15-minute Q & A.

At this workshop, you will gain a valuable "road map" that will help you reach your buyers more effectively. It is a must-attend event for anyone who sells or markets products or services to the more than 80,000 senior living communities in North America.

The registration fee to attend the one-day workshop with leaders in senior living is USD$500 per person.

Showcase your products and services

ICAA has developed three ways to showcase your latest innovations in technology, equipment and services. You will be able to talk to industry partners in person, gain market research, and make valuable business connections—all in one place. These showcase opportunities include:

Experience Lab. ICAA attendees will try a variety of your product or service offerings.

Design Lab Educational Session. Attendees will contribute their feedback to you as an industry partner, so you can design effective products and services that address all functional levels and the future needs of their clients. Collaborate with colleagues to ensure the active-aging industry seizes opportunities and drives change. And share your knowledge and ideas to inspire others to reach new levels of understanding and improve quality of life for older adults.

Note: The Design Lab is the ideal setting for your product engineers, designers and managers. Bring your marketing team as well, as you will gain valuable market research during these educational sessions. This is not a sales session.

Buyers Lab. Inform attendees with whom you have socialized and collaborated about the story behind your products or services.

Exhibit fees

USD$1,895 per 10’ x 10’ booth space. A corner booth is an additional USD$100 each. Note: This is a non-union site.

When you book a booth space for the ICAA Conference, you will also access the following:

Educational seminars • welcome reception • general session • online conference handouts • Experience Labs • Design Labs • Buyers Labs and Brain Dating (a new way to meet conference attendees)

To book your booth space, please email info@icaa.cc or call toll-free 866-335-9777 or 604-734-4466.

Exhibit schedule

Wednesday, October 11
7:00 a.m.-6:00 p.m. Registration
10:00-a.m.-9:00 p.m. Exhibitor move-in booths 1- 56 (Sun Ballroom)
7:00 p.m.-9:00 p.m. Exhibitor move-in booths 61-124 (Sun Ballroom)

Thursday, October 12
6:00 a.m.-6:00 p.m. Registration
7:00am-11:00 a.m. Exhibitor move-ALL booths (Sun Ballroom)
11:45 a.m.-3:30 p.m. Trade Show Grand Opening/Buyers Lab (Sun Ballroom)

Friday, October 13
6:30 a.m.-7:45 a.m. Experience Lab/early-morning workouts (Sun Ballroom)
9:45 a.m.-10:45 a.m. Design Lab (Sun Ballroom)
12:35 p.m.-3:00 p.m. Buyers Lab/trade show (Sun Ballroom)
3:30 p.m.-11:00 p.m. Move-out

Additional marketing opportunities

Conference sponsorship
Pre conference sponsorship
Keynote sponsorship
Reception En Blanc
Wine tasting (present your product)
Breakfast or lunch
Branding Brain dating Product display(s)
Virtual swag bag
Lanyards and/or backpacks

Branding opportunities
Hanging banners/signage
Advertising Pre- and postconference marketing package
Ad in conference brochures
Ad in conference handbook
Hotel TV channel video
On-site video

To have a targeted marketing campaign before, during, and after the ICAA Conference and Trade Show please e-mail Colin Milner at colinmilner@icaa.cc or Patsy LeBlanc at patsyleblanc@icaa.cc. You can also call toll-free 866-335-9777 or 604-734-4466.

Building valuable connections

By being part of the ICAA Conference and Tradeshow 2017, you will join a conference community that learns with and from each other. Enjoy more opportunities and locations to meet and network with attendees—from socializing at the resort coffee bar to the event's "brain dating" and welcoming Reception En Blanc. You will also gain a variety of unique ways to showcase your products and services. All in an environment focused on healthy, active aging.

Bring yourself. Bring your team. Gain the knowledge, research and connections to ignite your organization's future and the future of active aging.

Ignite your future at the ICAA Conference and Trade Show 2017. This new experience from ICAA will nurture a community dedicated to education, connection and action, with a shared passion for older-adult quality of life. It is the perfect setting for new opportunities to optimize your results.

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