Gaylord Palms Resort & Convention Center
October 11, 2017
Add to your agenda: October 11, 9:00 a.m.–5:00 p.m.
Registration start at 7:00am
Buyers in the field will share their wants and needs in this must attend event for product designers, industry suppliers, marketers and sales staff whose passion it is to sell/market products or services that contribute to resident wellness in senior living communities. In this workshop, you'll hear from key industry leaders in active-adult communities, independent living, life plan/continuing care retirement communities, assisted living and long-term care/therapy. Each 45-minute session will include two 15-minute presentations followed by 15 minutes where presenters take questions from the audience. Gain a valuable "road map" that will help you reach your buyers more effectively.
Faculty: Multiple presenters.
The per-person fee to attend this workshop is $500. Exhibitors at the ICAA Conference and Trade Show will receive a 25% discount if they register on or before June 1. Offer limited to the first 100 registrants.
Kicking off your day
9:00 a.m.–9:45 a.m.
Opportunities abound for suppliers of health, exercise and wellness products that support the concept of active aging. But given the wide array of solutions, what platforms are most opportunistic based on unmet consumer needs? By analyzing the importance of various wellness-related topics and comparing with specific levels of satisfaction, this session will identify gaps that provide specific focus. Learn how these opportunities will impact senior living and how you can create meaningful and relevant marketing strategies.
You'll be able to:
• Explore the drivers of a healthy, balanced, active lifestyle.
• Measure specific levels of importance and satisfaction of various wellness metrics.
• Analyze gaps that are driving the wellness market.
• Develop specific opportunities for your business.
Faculty: Steve French, MBA, Managing Partner, The Natural Marketing Institute (NMI).
Sales and marketing professionals
Vice presidents social and digital marketing
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