International Council on Active Aging
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Conference fees include educational seminars, Networking Reception, keynote session, conference CD, and entry toexhibit hall.
Overview
Learn, connect and celebrate active aging at the ICAA Conference 2011
Today’s older adults are redefining aging. Whether they’re in their 60s, 70s, 80s or beyond, many individuals are defying negative stereotypes of aging and showing that, independent of their functional status, they have the ability to engage fully in life throughout the aging process.
Organizations and professionals dedicated to active aging support this diverse population in living and aging well. They provide opportunities and environments that encourage people to strive for better health, enjoy new challenges, and continue to learn and grow. And, over the last decade, these organizations and professionals have continually learned and researched and refined programs, environments, company structures, and even concepts of aging services to create cultures that foster wellness.
The active-aging industry has grown in size and stature during this time. With the challenges and opportunities of population aging looming, the world has awoken to the central need for older-adult health and wellness. Together, the International Council on Active Aging® and the ICAA community have worked to promote awareness of a healthier, more vibrant way to age. Now that active aging has achieved wider recognition and support, how do we tap into these things to move health and wellness from a nice add-on to a staple in the industry? How do we make older-adult wellness a centerpiece of business in aging organizations, and a compelling focus for organizations that serve a broader market? Bottom line, how do we continue advancing active aging and having an impact?
What we do and how we do it will determine our success. Find answers, gain ideas, and get inspired by industry leaders and active-aging experts—including Drs. Miriam Nelson, Steven Blair and Maria Fiatarone Singh—at the ICAA Conference 2011.
Embrace the opportunities
A unique educational and networking experience, the ICAA conference is designed to meet needs and aspirations in the active-aging industry. This year’s event is the biggest yet. Take in 16.5 hours of education over two-and-a-half days from some of the most renowned presenters in active aging.
Expand your knowledge about key topics such as program management, marketing and leadership. Explore best practices and case studies. Gain practical tools and methods to use in your organization. Plus connect with colleagues from across the spectrum of older-adult settings to share ideas and find out what they’re doing.
Just as wellness encompasses all areas of a person’s life, so it involves all parts of an organization. The educational program at the ICAA Conference reflects this fact. Seminars and workshops address the many dimensions, roles and needs in the industry. Whether you are a CEO, manager, wellness director or personal trainer, you’ll leave this event with cutting-edge information, resources and tools to help you embrace the opportunities that await you.
Through ICAA’s partnership with Athletic Business (AB), one of the recreation and fitness industry’s largest conference providers, you and your staff also have full access to the AB Conference & Expo. You can gain new information and update your knowledge of products and services at this premier industry event. Be sure to visit the ICAA Pavilion in the exhibit hall to check out the age-friendly offerings.
Experience the value
The ICAA Conference 2011 is the active-aging venue for professional development and informal learning. What is the value of this experience? A survey of professionals who attended the 2010 event shows that 95% would recommend the ICAA Conference to a colleague or friend. For organizations, the value lies in what attendees bring home and contribute to their business.
The survey reveals that attendees took home new programs, ideas, information, contacts, and more. More than half the respondents planned to use what they had learned to change or update an existing offering, inspire the older adults they serve, and launch a new program. (See the accompanying tables for more survey results.)
By customizing your learning experience, you and your staff can make the most of attending the ICAA Conference. What you do with what you learn will maximize the value.
Come celebrate the growth of active aging and ICAA’s 10th Anniversary with those who share your vision. Learn, grow and connect at the ICAA Conference 2011—and get ready for the opportunities ahead.
When you left the 2010 ICAA Conference, what did you take home with you? |
|
New ideas |
93% |
Feeling inspired and renewed |
79% |
Information I did not know before |
66% |
Programs to implement |
63% |
New networking contacts |
58% |
More understanding of issues facing the industry |
46% |
Improved job skills |
39% |
More understanding of issues facing my organization |
36% |
Other |
6% |
What do you plan to do with the things you learned at the ICAA Conference? |
|
Change or update an existing program or activity |
80% |
Inspire the older adults I work with |
66% |
Launch a new program |
52% |
Increase the number of older adults in our program(s) |
42% |
Recommend or purchase a product/service from the trade show |
40% |
Encourage culture change at my organization |
36% |
Share with the marketing staff |
36% |
Improve business performance |
31% |
Work more effectively with coworkers in other departments |
31% |
Propose a new structure or initiative at my organization |
24% |
Improve business communication |
19% |
Design or build or expand a wellness/fitness center |
17% |
Other |
3% |
Based on the 2010 ICAA Active Aging Conference Survey of attendees
In addition to ICAA educational sessions, delegates have full access to seminars at the Athletic Business Conference & Expo and the Medical Fitness Association Conference.
Who should attend?
Wellness directors
Program directors
Activities directors
Executive directors
Administrators
Board members
Sales and marketing personnel
Developers and architects
Resident life executives
Fitness instructors
Personal trainers
Health educators
Social workers
Chaplains
Physicians
Nutritionists/dietitians
Therapists
Researchers
Professors
To learn more about or to register for the ICAA Conference, please click here or call toll-free 866-335-9777.
“What I enjoyed most about the ICAA conference was having the opportunity to communicate with colleagues and nationally known leaders of our field. I thought the sessions were cutting-edge and relevant to what we need to know about current and future trends in active aging. A very exciting conference that keeps my team forward-looking and motivated!”
John S. Mobley
CEO, Seabury
