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The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.

Topic- Market opportunities

 

Is transcendent design the future of senior living? by Colin Milner-5988

Is transcendent design the future of senior living? by Colin Milner

Is music icon Jimmy Buffett set to disrupt the slow-moving USD$372-billion senior living industry? That was the question I asked myself when I heard earlier this year that Minto Communities and Margaritaville Holdings were developing a $1-billion active-adult community in Daytona Beach, Florida. Latitude Margaritaville, Buffett's community for the "55 and better" customer, will eventually provide up to 6,900 homes for "Parrot Heads" (the name the singer's fans call themselves). .. What impact will this new senior living brand have on the industry? It's too early to tell, of course. Yet we can rest assured that these communities--which promise a "no worries tropical vibe"--will be developed around the centerpiece of having "fun" and creating memorable experiences. Buffett and partners are realizing their communities around a "transcendent design" model. Are you familiar with this approach? I was not until Joseph F. Coughlin, PhD, professor at the Massachusetts Institute of Technology and director of MIT AgeLab, enlightened me a few months ago. I invited this visionary expert to help us all better understand transcendent design.

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Market opportunities

Perspectives: What's happening in technology for aging adults by Liz Seegert-5881

Perspectives: What's happening in technology for aging adults by Liz Seegert

It was only 10 years ago that the first Apple iPhone debuted and we could hold a computer in the palm of our hand. In less than a decade, we’ve developed amazing advances that allow us to experience virtual reality through a pair of glasses, smart chips that track our movements down to a few meters, and integrated health technology that allows a surgeon in California to assist in a complex procedure in Florida. Like the Boomers who helped invent many of these advances, technology is having a huge impact on the active-aging industry. However, some experts say the industry isn't keeping pace with nee

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Market opportunities

The value proposition: Embracing technology for client wellness and business success by Marilynn Larkin, MA-5871

The value proposition: Embracing technology for client wellness and business success by Marilynn Larkin, MA

The International Council on Active Aging is building on insights gathered during the technology-focused 2016 ICAA Forum, as well as the latest research, to keep members up to date on advances relevant to active-aging stakeholders. "Over the past few years, there's been a greater emphasis in society as a whole--and also within our membership--on utilizing technology to improve health and well-being, to streamline the operational side of an organization and to achieve greater success with the business model," says ICAA's founder and CEO, Colin Milner.

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Market opportunities

The dynamic role of active aging among women age 50+ by Steve French, MBA-5823

The dynamic role of active aging among women age 50+ by Steve French, MBA

Aging is of concern and interest for a wide spectrum of the population. How we age, including ways to do so in a healthy and vibrant manner, is especially important. While these issues are relevant to all ages and both genders, women age 50+ are particularly attentive to this subject. The attitudes and behaviors of these women have the potential to impact not only the marketplace for healthy aging, but also trends about how aging is perceived overall.

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Market opportunities

The expectations gap: A new opportunity and a new challenge by Colin Milner-5792

The expectations gap: A new opportunity and a new challenge by Colin Milner

At the Massachusetts Institute of Technology AgeLab, the prospect of "Life Tomorrow" engages a multidisciplinary research team. "The MIT AgeLab focuses not on aging"- as might be expected - "but on the future of living," according to a video overview. Director Joseph F. Coughlin, PhD, founded the research program “to invent new ideas and creatively translate technologies into practical solutions that improve people's health and enable them to 'do things' throughout the life span.” Of equal importance "is the belief that innovations in how products are designed, services are delivered, or policies are implemented are (critical) to our quality of life tomorrow."

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Market opportunities

Thought leaders share their perspectives on progress by Liz Seegert-5776

Thought leaders share their perspectives on progress by Liz Seegert

While few businesses or marketers had heard of active aging 15 years ago, much has happened since to shape the global arena. Health, culture, business, marketing and practically anything aging related have experienced a sea change. Like its audience, the active-aging sector is maturing. What lies ahead? Thought leaders in the aging sphere share viewpoints, ideas and advice, along with their outlooks on the future of active aging.

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Market opportunities

Total items: 26

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