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The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.

Topic- Market research

 

The dynamic role of active aging among women age 50+ by Steve French, MBA-5824

The dynamic role of active aging among women age 50+ by Steve French, MBA

Aging is of concern and interest for a wide spectrum of the population. How we age, including ways to do so in a healthy and vibrant manner, is especially important. While these issues are relevant to all ages and both genders, women age 50+ are particularly attentive to this subject. The attitudes and behaviors of these women have the potential to impact not only the marketplace for healthy aging, but also trends about how aging is perceived overall.

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Market research

Making the connection between wellness and quality of life by Patricia Ryan, MS-5516

Making the connection between wellness and quality of life by Patricia Ryan, MS

When asked about what’s important as they age, older adults often place “health” and “being independent” at the top of the list, whether the question is asked by financial companies, AARP or university researchers. According to the International Council on Active Aging’s industry research, the health and well-being of residents is the top reason why age-qualified communities invest in lifestyle/wellness programs. So it’s fair to ask: How successful are communities in supporting their residents’ health, independence and overall quality of life?

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Market research

Survey reveals perspectives on life from America’s older adults-4968

Survey reveals perspectives on life from America’s older adults

Are older adults taking charge of their health? Do they feel adequately supported in their communities? And what is their outlook on life? Focused on illuminating the attitudes of adults ages 60 and older, an annual survey examines issues--and finds reasons to cheer.

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Market research

A profile of aging America-4275

A profile of aging America

The United States Census Bureau recently released a brief profile of older Americans to commemorate Older Americans Month 2013. Using a by-the-numbers approach, this profile includes the following statistics about an evolving target market.

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Market research

So you want a wellness center. But is it feasible? by Margaret A. Wylde, PhD-4188

So you want a wellness center. But is it feasible? by Margaret A. Wylde, PhD

Just about every community touts its wellness center, regardless of the size, features, services, amount of programming or use. Now your community is considering adding one. The first question to ask is, “Why do you want a wellness center?” Are your residents clamoring for it? Do you believe a new center is essential to compete in the future? Do you feel a bit hammered by the competition because they have a nice, new wellness center and you don’t? ... It’s essential for a community to determine if a wellness center would be a benefit for its residents and its marketing efforts and what type of center potential users want. A comprehensive feasibility study can help a community make the right decisions.

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Market research

Data pinpoint noteworthy trends at the intersection of green, active aging-1823

Data pinpoint noteworthy trends at the intersection of green, active aging

The Natural Marketing Institute (NMI; www.nmisolutions.com) is a marketing consulting and research firm that focuses on health, wellness and sustainability, including the Baby Boomer market and their attitudes and behaviors with respect to green products and services. NMI also developed the LOHAS [Lifestyles of Health and Sustainability] segmentation model, a way of looking at the adult green market that is being used globally (See the figure on page XX).

Broadly, with respect to Boomers, NMI has found that “consumption and possession are being replaced by sustainability and purpose, which are revealed in Boomers’ growing understanding of the fusion of personal and planetary health – that in fact, one cannot be healthy without the other.”1 How does that growing understanding translate into action, and what are the implications for the active-aging industry? ICAA’s Green Guide spoke with Steve French, NMI’s managing partner, to find out.

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Market research

Total items: 18

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