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The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.

Topic- Marketing

 

Communicating culture change: Taking stock of one journey's challenges and successes by Kelly A. Stranburg, MEd, CEP, CSCS-6001

Communicating culture change: Taking stock of one journey's challenges and successes by Kelly A. Stranburg, MEd, CEP, CSCS

It is nearly a year since I last shared with Journal on Active Aging readers the journey to become a culture of vitality and well-being at Sharon Towers, our not-for-profit life-plan community located in Charlotte, North Carolina. As a recap, we are focusing on repositioning our community as a center of vitality and well-being in the region. A destination that not only breaks stereotypes and stigmas that often exist with a retirement community or nursing home, but also inspires more positive views of aging. Throughout 2016, I wrote a column in the Journal highlighting and documenting steps we took, challenges we faced and lessons we learned along the way, to provide a potential culture-change roadmap for readers. ... So, how have we progressed with our communication efforts and what hurdles have we faced in the last 12 months as we continue to focus on changing our culture? Let's catch up.

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Marketing

The dynamic role of active aging among women age 50+ by Steve French, MBA-5825

The dynamic role of active aging among women age 50+ by Steve French, MBA

Aging is of concern and interest for a wide spectrum of the population. How we age, including ways to do so in a healthy and vibrant manner, is especially important. While these issues are relevant to all ages and both genders, women age 50+ are particularly attentive to this subject. The attitudes and behaviors of these women have the potential to impact not only the marketplace for healthy aging, but also trends about how aging is perceived overall.

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Marketing

"Healthy Aging Never Gets Old": A Wellness Institute campaign engages the community

The Wellness Institute in Winnipeg, Canada, “is an important part of the continuum of care—from prevention, to recovery and rehabilitation,” says Executive Director Casie Nishi. A “self-supporting nonprofit organization,” the certified medical fitness facility is part of (or, as it prefers, “powered by”) Seven Oaks General Hospital, an acute-care community hospital serving the northwest region of Manitoba’s capital city. In 2016, its 20th anniversary year, the Institute launched a public awareness campaign whose messages highlighted healthy aging and its benefits to all Winnipeggers.

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Marketing

Inspired leadership: Transforming yourself and others with passion and purpose by Marilynn Larkin, MA-5777

Inspired leadership: Transforming yourself and others with passion and purpose by Marilynn Larkin, MA

While few businesses or marketers had heard of active aging 15 years ago, much has happened since to shape the global arena. Health, culture, business, marketing and practically anything aging related have experienced a sea change. Like its audience, the active-aging sector is maturing. What lies ahead? Thought leaders in the aging sphere share viewpoints, ideas and advice, along with their outlooks on the future of active aging.

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Marketing

Three reasons to give your marketing a makeover by Colin Milner-5715

Three reasons to give your marketing a makeover by Colin Milner

How often have journalists and researchers called Boomers "a lightening rod for change" over the past 70 years? These professionals constantly use this label because it’s true. Boomers have disrupted society all their lives, and their later years are sure to be the same. For marketers and business owners within the active-aging industry, the challenge is--and will remain--how to keep up with the juggernaut of change. How do we ensure our products, services, environments and marketing stay relevant to and support both Boomers and their parents, as their expectations of later life and attitudes toward this life stage shift? We need to ask ourselves constantly what factors are driving these changes and how they will impact what we do.

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Marketing

Leading with lifestyle for marketing and sales success by Kimberly Hulett, BA, and Erin Read, BA-5640

Leading with lifestyle for marketing and sales success by Kimberly Hulett, BA, and Erin Read, BA

"The Boomers are coming! The Boomers are coming!" For a decade, this has been a common theme of conference presentations, media headlines and board meetings. Many of those offering housing and services to actively aging adults have felt stumped by this "new" consumer--the 50- or 60-something Baby Boomer. The reality is that with the rising age of entry for residents in continuing care retirement communities and other senior living settings, the "new" consumer is just as likely to be a 70-something member of the Silent Generation. There is one marketing technique that works with active adults of both cohorts. Lifestyle.

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Marketing

Total items: 48

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