0
What's new: ICAA infographics series now available.

Scientific research

Search by topic

Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.

Topic- Marketing

 

Insights: Employee advocacy and the bottom line-6150

Insights: Employee advocacy and the bottom line

"Insights" calls your attention to important articles or trends to help your organization's success.

more

Marketing

Need for long-term care to double in Canada-6142

Need for long-term care to double in Canada

Canada may need to build 43,000 new long-term care beds in the next five years to meet the requirements of an aging population without changes to how health care for older adults is being delivered, according to a new Conference Board of Canada report, "Sizing Up the Challenge: Meeting the Demand for Long-Term Care in Canada."

more

Marketing

Stats: Quarter of a billion VR users by 2022-6101

Stats: Quarter of a billion VR users by 2022

Virtual reality (VR) technology is poised to gain widespread adoption over the next five years, with 256 million users worldwide and revenues of more than $60 billion, according to the latest data from ABI Research.

more

Marketing

For assisted living, online reviews are important-5168

For assisted living, online reviews are important

An online survey was conducted by a software advisory firm and responses gathered from 2,711 people in the United States who were searching for assisted living options for themselves or another.

more

Marketing

Consensus paper refutes claims of some brain games marketing-5152

Consensus paper refutes claims of some brain games marketing

Convened by researchers at The Stanford Center on Longevity and the Max Planck Institute for Human Development, 69 cognitive psychologists and neuroscientists signed a consensus statement addressing concerns that “brain game” products are being marketed with statements that the games are based on “scientific evidence” and implied promises of effectiveness that are not accurate.

more

Marketing

It's the person, not the demographic-3231

It's the person, not the demographic

Marketers, take note. An appeal to personality is likely to be more successful than an appeal to a demographic group (age alone, for example).

more

Marketing

Total items: 27

icaa 100 members