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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.

Topic- Market segments

 

Lifestyle is main message for UK boomers-5929

Lifestyle is main message for UK boomers

In an annual report, the Chief Medical Officer for England advised residents ages 50-70 to choose a healthy lifestyle since they will likely live long and keep working.

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Market segments

Planning for retirement linked to future happiness-5208

Planning for retirement linked to future happiness

Although the word “retirement” does not mean what it did 20 years ago, it remains the familiar term to indicate cessation of full-time current work before moving to an encore career, part-time work or leisure activities.

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Market segments

Who takes advantage of adult day services?-5098

Who takes advantage of adult day services?

For a survey of US longterm care providers, “adult day services center” was defined as a community-based center that provides an array of long-term care services, including structured activities, health monitoring, socialization and assistance with activities of daily living, to seniors or younger adults with disabilities.

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Market segments

Is there a perfect age?-4336

Is there a perfect age?

For an online survey, 2,242 adults were asked: “If you could skip time and live forever in good health at a particular age, what age would you like to live at?”

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Market segments

Gerontologists agree with popular images of boomers-4237

Gerontologists agree with popular images of boomers

Interviews were conducted with 10 gerontologists in Australia to find out if they agreed or disagreed with popular notions about the baby boomer generation.

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Market segments

Smartphones seep into Boomer lifestyles-4173

Smartphones seep into Boomer lifestyles

Among the 91% of American adults who say they own a cell phone, 56% say it is a smartphone, according to a telephone survey conducted among 2,252 adults, ages 18 and older.

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Market segments

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