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The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.

Topic- Market opportunities

 

Welltower's Thomas DeRosa speaks: Is the investor community listening?-5563

Welltower's Thomas DeRosa speaks: Is the investor community listening?

The wellness movement is in full swing. Recent research conducted by the International Council on Active Aging® (ICAA) shows that wellness is now widely accepted and adopted by ICAA member organizations. Even with all this positive movement, staffing levels for wellness are lacking. So, too, is appropriate funding. Could it be that investors, equity partners and chief financial officers do not see the financial benefits of healthy, happy residents in a care-focused model? Visionaries know better. One such individual is Thomas J. DeRosa, MBA, chief executive officer and director of Welltower™ Inc., a company that "invests in the transformation of health care infrastructure."

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Market opportunities

Mainstreet's Zeke Turner: a disrupting influence on transitional care and beyond by Colin Milner-5554

Mainstreet's Zeke Turner: a disrupting influence on transitional care and beyond by Colin Milner

Every industry needs disrupters-people who challenge the status quo and ask why we operate the way we do. Disrupters drive innovation in their quests to improve things. In seeking to reengineer the customer experience, these individuals will many times inspire change that revolutionizes industries. Their greatest nemeses tend to be those who would benefit most from change, yet who are unprepared to do so because they find it costly and uncomfortable. Yes, disrupters can divide opinion and shake belief systems to their foundations. But they are essential to progress, both in industries and society. So, is Zeke Turner, founder and chief executive officer of Mainstreet®, such a person?

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Market opportunities

Alexis Abramson takes aim at marketing to age 50+ consumers by Colin Milner-4981

Alexis Abramson takes aim at marketing to age 50+ consumers by Colin Milner

Boomers have joined with today’s longer-living older generations to create a demographic representing a wealth of business opportunities for all kinds of companies. Gerontologist and industry expert Dr. Alexis Abramson shares information and advice for marketers (and businesses) setting out to target the older-adult market or improve the success of their efforts.

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Market opportunities

Hubs for older-adult services: changing roles and perceptions of CCRCs in the community by Marilynn Larkin, MA-4682

Hubs for older-adult services: changing roles and perceptions of CCRCs in the community by Marilynn Larkin, MA

The idea of creating a “hub” of services and activities for older adults has surfaced several times in International Council on Active Aging (ICAA) conferences and forums over the past several years, according to Patricia Ryan, ICAA vice president, Education. This article highlights two groups that are turning the concept of a “hub” into action in different ways.

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Market opportunities

Getting the

Getting the "balance" right by Colin Milner

With the youngest Boomers celebrating their 50th birthday this year--and exponential growth in older age groups for many years to come--many new opportunities are available to support their health and wellness. One such opportunity is a “balance center.”

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Market opportunities

How to energize your aging programs by Colin Milner-4462

How to energize your aging programs by Colin Milner

Today, most adults are in need of energy. A multitude of issues contribute to the epidemic of fatigue—for example, poor sleep patterns, lack of exercise, inadequate nutrition, long work hours, caregiving responsibilities, medication interactions, stress, and depression. So, energy-boosting solutions are not only a big idea, but also big business. A significant market opportunity exists if you choose to address the energy crisis.

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Market opportunities

Total items: 26

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