Articles
The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.
Topic- Communication
ICAA's top 10 articles on communication
To celebrate the International Council on Active Aging’s 10th Anniversary, the Journal on Active Aging® (JAA) is highlighting some articles featured in ICAA publications over the last decade. Through the coming year, each issue of the Journal will include a “top 10” list of articles drawn from the association’s extensive online library. Every list will focus on a specific topic. For this issue, communication is the focus.
moreCommunication
Innovative premarketing strategies: how to close sales before breaking ground by Marilynn Larkin, MA
It’s one thing to sell a community or facility when the property is up and running, and all the bells and whistles are in place. But generating excitement about something still in the development stage can be a challenge. That’s especially true if you’re marketing to Boomers, according to Diane Gaynor, an owner of San Diego, California-based Roni Hicks and Associates, a full-service marketing firm for master-planned communities.
“Marketing used to be based on set parameters that said, ‘If you’re this age, you’re supposed to act this way.’ That’s been blown out of the box,” Gaynor declares.
Communication
Link motivation and the stages of change to encourage exercise by Marie Dacey, EdD
Recent research that blended two models of health behavior change has contributed to our understanding of physical activity motivation (Dacey, Baltzell & Zaichkowsky, 2008). Both the transtheoretical model (Nigg & Riebe, 2002) and self-determination theory (Deci & Ryan, 2002) describe various kinds of motivation along continuums.
moreCommunication
Are you listening to your customers? by Debra J. Schmidt
Instead of defining the meaning of quality service in your organization, let your customers define it for you. When you actively listen to your customers, they will tell you what they want, need and dislike. One thing that I guarantee customers do not like is being called by the wrong name.
Because listening does require extra effort, many people just pretend they are listening. Your customers can tell if you are pretending. They will be annoyed or even offended by your lack of attention. Worse, when you don’t listen to your customers, you miss out on tremendous opportunities.
Communication
Defensiveness destroys customer relationships by Debra J. Schmidt
On a recent trip that was part of a group tour, one of the guests was extremely upset. It had taken nearly an hour for his family to be checked in at our hotel. This occurred after we had just completed an eight-hour plane ride followed by a five-hour bus trip.
While this same family was finally getting settled in their room, the tour bus departed without them. The entire group was on their way to attend a professional soccer game in Valencia. The tour guide never noticed that the family had been left behind. When we arrived at the stadium, several guests pointed out that this family was missing. The tour guide chose not to return to the hotel to retrieve them even though it was only 20 minutes away. He simply shrugged and stayed for the game.
Communication
Stop and think before you hit your email 'send' button by Debra J. Schmidt
Would you be comfortable having your email message, with your name attached, appear in Newsweek magazine? If not, don’t hit the “send” button.
That’s exactly what happened after a young woman sent the following email message to 170 people in 2004. It was picked up by the news media and flew over the Internet faster than the speed of light.
