Articles
The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.
Topic- Market research
Aging in the time of COVID-19, part one: An ICAA interview with Age Wave’s Ken Dychtwald by Colin Milner
My journey into what would become the active-aging field began when I was in my 30s. After more than a decade in the fitness industry, I joined a well-known manufacturer of fitness equipment whose clients included senior living communities. Trips to these communities included conversations with staff who embraced the emerging evidence for the benefits of exercise for older adults, including the frailest elders. These professionals were often the sole believers within their organizations. ... Active aging has grown into a movement on the shoulders of individuals who have made a difference by challenging the status quo, conducting or disseminating research about aging, and envisioning new possibilities in cultural and demographic shifts. Among its seminal figures is psychologist, gerontologist, Age Wave CEO and best-selling author of 17 books, Ken Dychtwald, PhD.... In June 2020, as COVID-19 continued to upend daily life, Dr. Dychtwald and I discussed aging in this unique and unsettling time. Let’s dive in to part one of what turned into a wide-ranging interview about life, aging, generational identity and legacy.
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'ICAA B2B Snapshot Report: Nutrition needs in senior living
There was a time when food simply filled our need for energy, sustenance and social experiences. Today, food is recognized as much more because of its impact on our physical and cognitive health and performance--no matter our age. This knowledge, driven by science, has seen the messages about food choices for healthy eating widely promoted in the United States. To discover more about the knowledge of healthy eating among residents in senior living, and to learn how food services are delivered, the International Council on Active Aging (ICAA) has conducted a brief survey of members and associates throughout the United States. Responses to the ICAA B2B Snapshot Survey illuminate nutrition needs in senior living and how organizations are addressing them. This article presents some research highlights.
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Small risk, big reward: Increase your organization's "return on aging"by Jeff Weiss
If you attended the recent International Council on Active Aging Conference in Orlando, Florida, you might have received a copy of Age of Majority's whitepaper titled "The Massive Growth Opportunity that Marketers Are Missing." Our agency chose an intentionally broad title for this research-based publication. A title that only hints at the potential profit awaiting those who more effectively engage the 55+ market. At the heart of this lost growth opportunity are assumptions and stereotypes that surround consumers ages 55+, identified by contrasting marketer perceptions against how consumers truly see themselves and behave.
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The dynamic role of active aging among women age 50+ by Steve French, MBA
Aging is of concern and interest for a wide spectrum of the population. How we age, including ways to do so in a healthy and vibrant manner, is especially important. While these issues are relevant to all ages and both genders, women age 50+ are particularly attentive to this subject. The attitudes and behaviors of these women have the potential to impact not only the marketplace for healthy aging, but also trends about how aging is perceived overall.
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Making the connection between wellness and quality of life by Patricia Ryan, MS
When asked about what’s important as they age, older adults often place “health” and “being independent” at the top of the list, whether the question is asked by financial companies, AARP or university researchers. According to the International Council on Active Aging’s industry research, the health and well-being of residents is the top reason why age-qualified communities invest in lifestyle/wellness programs. So it’s fair to ask: How successful are communities in supporting their residents’ health, independence and overall quality of life?
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Survey reveals perspectives on life from America's older adults
Are older adults taking charge of their health? Do they feel adequately supported in their communities? And what is their outlook on life? Focused on illuminating the attitudes of adults ages 60 and older, an annual survey examines issues--and finds reasons to cheer.
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