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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.
Topic- Marketing
Tech Talk: Global insights on use of the internet, mobile, social media, more
Social media giant Hootsuite has produced a detailed global report and companion global yearbook that provide hundreds of pages of data and insights on the state of the internet, mobile devices, social media and ecommerce, as well as snapshots of digital engagement in more than 220 countries and territories around the world.
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Age representation online needs fixing
Not surprisingly, recent research from AARP reveals that adults ages 50+ often are not depicted in online images, and when they are, they are more likely to be shown in a negative light than are younger people.
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Stats: Podcasts deliver 89% brand awareness boost
Branded podcasts are a "powerful addition to the marketing mix," according to a multi-continent study commissioned by BBC StoryWorks-BBC Global News and carried out by neuroscience researchers at Neuro-Insight.
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Secrets of creating viral YouTube ads revealed
YouTube, a media channel where millions of users create and share billions of videos without charge, has also become a key platform for advertisers, according to researchers from the University of Southern California, University of Houston, and Uber Technologies, Inc.
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Generation gap shrinks for customer expectations
A survey from telecommunications company Genesys found that when it comes to customer service, "people unite across age groups in their shared dislikes; everyone hates being put on hold and getting incorrect information."
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What ACIs think about retirement communities
A US nationwide survey of 1,021 adults ages 75+ and their adult child influencers (ACIs; those also involved in decision-making processes) found the two groups differed in key areas of importance when it comes to choosing a retirement community.
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