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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.

Topic- Marketing

 

Women, not men, learn about stroke symptoms from television campaign-3061

Women, not men, learn about stroke symptoms from television campaign

In Japan, a one-year public health television campaign was created to educate viewers about the early symptoms of stroke. In the campaign area and a control area, 1,960 residents ages 40-74 years answered a telephone survey.

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Marketing

Those with smartphones, shop-3034

Those with smartphones, shop

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Marketing

Snail mail or email? Consumers prefer the post office-2926

Snail mail or email? Consumers prefer the post office

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Marketing

Mass media may inspire positive changes in nutrition-2925

Mass media may inspire positive changes in nutrition

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Marketing

Sell exercise with short-term benefits-2794

Sell exercise with short-term benefits

The benefits of physical activity are well-known, and public health messages promoting a goal of exercising for good health have been aimed at older adults in recent years. To better understand the reasons why—or why not—people engaged in exercise, a research team sought to uncover how exercise participation related to superordinate goals, defined by the researchers as the values that explain why an individual aims for the focal goal, in this case, exercise.

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Marketing

Older users click on ads, but not likely to

Older users click on ads, but not likely to "like" them

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Marketing

Total items: 27

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