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What's new: The business case for wellness programs in senior living.

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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.

Topic- Marketing

 

For assisted living, online reviews are important-5168

For assisted living, online reviews are important

An online survey was conducted by a software advisory firm and responses gathered from 2,711 people in the United States who were searching for assisted living options for themselves or another.

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Marketing

Consensus paper refutes claims of some brain games marketing-5152

Consensus paper refutes claims of some brain games marketing

Convened by researchers at The Stanford Center on Longevity and the Max Planck Institute for Human Development, 69 cognitive psychologists and neuroscientists signed a consensus statement addressing concerns that “brain game” products are being marketed with statements that the games are based on “scientific evidence” and implied promises of effectiveness that are not accurate.

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Marketing

It's the person, not the demographic-3231

It's the person, not the demographic

Marketers, take note. An appeal to personality is likely to be more successful than an appeal to a demographic group (age alone, for example).

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Marketing

Women, not men, learn about stroke symptoms from television campaign-3061

Women, not men, learn about stroke symptoms from television campaign

In Japan, a one-year public health television campaign was created to educate viewers about the early symptoms of stroke. In the campaign area and a control area, 1,960 residents ages 40-74 years answered a telephone survey.

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Marketing

Those with smartphones, shop-3034

Those with smartphones, shop

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Marketing

Snail mail or email? Consumers prefer the post office-2926

Snail mail or email? Consumers prefer the post office

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Marketing

Total items: 30

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