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The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.

Topic- Market opportunities

 

How healthcare reform opens new doors to senior living by Kay Van Norman, MS, and Khristine Rogers, BA-3562

How healthcare reform opens new doors to senior living by Kay Van Norman, MS, and Khristine Rogers, BA

For the past 15 years, the senior living industry has been steadily building quality metrics around the concepts of healthy lifestyles, prevention, and the social model of care. Progressive companies have made significant long-term investments in wellness centers, comprehensive whole-person wellness initiatives, and brand strategies embracing social connection, empowerment and well-being. Now, because of the Affordable Care Act, the senior living industry in the United States is ideally positioned to leverage these investments by offering integrated prevention strategies and wellness solutions to healthcare systems and consumers.

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'CCRCs without walls' encourage aging in place, life care and wellness by Marilynn Larkin, Ma-1541

'CCRCs without walls' encourage aging in place, life care and wellness by Marilynn Larkin, Ma

A trend by any other name is still a trend—and that’s the case for “CCRCs without walls,” also known as “life care at home,” “retirement community without walls” and “continuing care at home.” At the heart of the concept is “one-stop shopping” for a lifetime of care, according to Sarah Lentz Spellman, LNHA, director of ThirdAge, a division of the consulting firm CliftonLarsonAllen, LLP, in Plymouth Meeting, Pennsylvania. Spellman helped start one of the first CCRCs without walls—Cadbury at Home in Cherry Hill, New Jersey—in 1998. Hired to serve as executive director, she developed “all the policies, procedures—everything it took to get the program up and running,” Spellman says. She now advises other organizations interested in setting up a similar model.

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A new era: the BOOMing opportunities of population aging by Colin Milner-1401

A new era: the BOOMing opportunities of population aging by Colin Milner

American evangelist Billy Graham may have said it best: “The best way to meet the challenges of old age is to prepare for them now, before they arrive.”1 With decades of warning, are businesses prepared today to meet the needs of an aging population?

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Active aging industry outlook-1281

Active aging industry outlook

Today’s generations of people 65 years and older in the United States and Canada are healthier and living longer that any generation in the past. Right behind them are the Baby Boomers—today in their 40s, 50s and 60s—a group of startling size and diversity that likewise will experience longevity.

How will society react when such a large portion of the population is middle-aged or older? What are the implications of the oldest ages being the fastest-growing population segment?

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Market opportunities

Fitness and financing: joined at the hip by Galen Chuck Lemar-1227

Fitness and financing: joined at the hip by Galen Chuck Lemar

What is the common denominator between one-quarter of the American population and the active aging industry? The 77 million Baby Boomers with an estimated US$2.1 trillion in spending power, who value wellness as a way of life.1 In Canada, Boomers account for an even greater part of the population, with one-third of Canadians—nearly 10 million adults—belonging to the generation born 1946–64.2 This educated demographic is concerned about looking young, feeling good, and maintaining health and wellness.

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Personal training: a win for older adults, trainers and organizations-976

Personal training: a win for older adults, trainers and organizations

It’s that time again. The promise of a new year encourages people of all ages to resolve to make life changes—with health and wellness a priority for many Boomers and elders. Yet the widespread desire for healthier, active aging is already evident in the numbers that have joined fitness and wellness facilities.

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Market opportunities

Total items: 26

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