0
What's new: ICAA infographics series now available.

Articles

Search by topic

The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.

Topic- Communication

 

Good ideas for communication-290

Good ideas for communication

The Active Aging 2004 conference provided a wealth of experience and field-ready suggestions from presenters with many years of experience working with older adults. These are just a few of their ideas.

more

Communication

10 things never to say on a business call by Joanna L. Krotz, Microsoft bCentral-181

10 things never to say on a business call by Joanna L. Krotz, Microsoft bCentral

Good phone manners have always been important, of course. Yet too few companies make any effort to train employees in phone etiquette, says Nancy Friedman, president and founder of the Telephone Doctor, a St. Louis-based customer service training company. The result is often lost business, irate customers and squandered opportunities, she says.

more

Communication

Speaking their language-167

Speaking their language

As boomers move into the 55-plus market this decade, the characteristics and interests of this segment of the population will change. The American Association of Retired People (AARP) and the Robert Wood Johnson Foundation set out to research one of the fastest changing areas: health behavior in the older adult, particularly in the area of physical activity. The initial findings of the AARP study and, in time, other research will become paramount in how our industry communicates the message of physical activity to older adults.

more

Communication

Develop a new vocabulary by Richard Ambrosius-166

Develop a new vocabulary by Richard Ambrosius

The research all points to the same conclusion: today's older adults are not the same as the generations before them. So why hasn't our way of talking to them changed as well?

To reach tomorrow's dominant consumer segment, our marketers need an entirely new vocabulary of inclusionary terms, not a mindless debate of yesterday's stereotypical terms. Mindlessness is thinking that labels like continuing care retirement community, life care, senior citizen, elderly and, yes, senior are not shrinking the size of our potential market. Active adults read these labels and think, I'm healthy, well-educated and active, so why would I consider something clearly not targeted at me - I'm not one of those seniors.

more

Communication

Focus on healthy messages: how to attract today's older adult-98

Focus on healthy messages: how to attract today's older adult

Actuaries at the U.S. Department of Health and Human Services’ Centers for Medicare and Medicaid Services say healthcare spending in the nation will exceed $2.8 trillion by 2011. This spending will drive a larger part of the U.S. gross domestic product (GDP) than previously forecast.

more

Communication

Total items: 17

icaa 100 members