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What's new: The business case for wellness programs in senior living.

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The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.

Topic- Market research

 

Survey offers a portrait of centenarians-979

Survey offers a portrait of centenarians

What are the keys to longevity? A recent poll of 100 centenarians suggests the answer is staying connected to family, friends and current events.

The third annual Evercare 100@100 Survey shifts conventional stereotypes on aging by revealing that some of the oldest Americans are using the latest technologies to keep up and stay close—talking on cell phones, sending emails, “Googling” lost acquaintances, surfing Wikipedia and online dating. Conducted by GfK Roper Public Affairs and Media, the survey provides a cultural portrait of 100 Americans turning 100 or older in 2008. This research provides anecdotal insight into the lives and lifestyles of centenarians—one of the fastest-growing segments of the population.

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Market research

Shaping the spa sector: trends for 2009-977

Shaping the spa sector: trends for 2009

The global spa industry’s growth and resiliency throughout 2008 has been fueled by important new ideas in the spa world about health, wellness, fitness, beauty, design and cuisine, according to SpaFinder, a New York-based global spa resource. Despite a turbulent economy, the organization believes 2009 will prove no exception, with the industry continuing to innovate to attract and serve clients.

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Market research

The state of wellness programs in CCRCs-950

The state of wellness programs in CCRCs

The passion and energy of the Baby Boom generation has redefined society for decades. Now, as this generation heads into retirement, its life-affirming values have spurred a cultural shift in the way people view and plan for retirement. For Boomers, whole-person wellness is not a concept, but a way of life. And they expect quality choices in how they spend the years of retirement rolling out before them.

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Market research

Aging in the USA: indicators of well-being for adults 65 and over-939

Aging in the USA: indicators of well-being for adults 65 and over

Average life expectancy continues to increase, and today’s older Americans enjoy better health and financial security than any previous generation. However, rates of gain are inconsistent between the sexes and across age brackets, income levels, and racial and ethnic groups. Some critical disparities also exist between older Americans and older people in other industrialized countries. These and other trends are reported in Older Americans 2008: Key Indicators of Well-Being, a comprehensive look at aging in the United States from the Federal Interagency Forum on Aging-Related Statistics.

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Market research

A commonsense guide to using market research by Patricia Ryan, MS-517

A commonsense guide to using market research by Patricia Ryan, MS

An emerging body of research exists that you can use to guide your wellness program. Research can help you decide which programs to offer, support a grant proposal, and demonstrate the value of health and wellness activities. This information can tell you what has (and has not) worked in the past, and indicate what will interest older adults. Research is the perfect companion to your best judgment and intuition.

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Market research

Know your competitors by Colin Milner-449

Know your competitors by Colin Milner

Do you know your competitors? What business models they have? What their strengths and weaknesses are? How they use these characteristics to differentiate their product offerings? And, most importantly, do you know why people join their facilities rather than yours?

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Market research

Total items: 20

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