0
What's new: ICAA infographics series now available.

Articles

Search by topic

The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.

Topic- Market research

 

The state of wellness programs in CCRCs-950

The state of wellness programs in CCRCs

The passion and energy of the Baby Boom generation has redefined society for decades. Now, as this generation heads into retirement, its life-affirming values have spurred a cultural shift in the way people view and plan for retirement. For Boomers, whole-person wellness is not a concept, but a way of life. And they expect quality choices in how they spend the years of retirement rolling out before them.

more

Market research

Aging in the USA: indicators of well-being for adults 65 and over-939

Aging in the USA: indicators of well-being for adults 65 and over

Average life expectancy continues to increase, and today’s older Americans enjoy better health and financial security than any previous generation. However, rates of gain are inconsistent between the sexes and across age brackets, income levels, and racial and ethnic groups. Some critical disparities also exist between older Americans and older people in other industrialized countries. These and other trends are reported in Older Americans 2008: Key Indicators of Well-Being, a comprehensive look at aging in the United States from the Federal Interagency Forum on Aging-Related Statistics.

more

Market research

A commonsense guide to using market research by Patricia Ryan, MS-517

A commonsense guide to using market research by Patricia Ryan, MS

An emerging body of research exists that you can use to guide your wellness program. Research can help you decide which programs to offer, support a grant proposal, and demonstrate the value of health and wellness activities. This information can tell you what has (and has not) worked in the past, and indicate what will interest older adults. Research is the perfect companion to your best judgment and intuition.

more

Market research

Know your competitors by Colin Milner-449

Know your competitors by Colin Milner

Do you know your competitors? What business models they have? What their strengths and weaknesses are? How they use these characteristics to differentiate their product offerings? And, most importantly, do you know why people join their facilities rather than yours?

more

Market research

Motivating the 50-plus adult-86

Motivating the 50-plus adult

Committed to helping its 35 million members make the most of life after 50, AARP decided in 2000 that it needed to address—and try to change—statistics showing that people with sedentary lifestyles run a greater risk of developing diabetes, high blood pressure, cancer, obesity and a host of other diseases and conditions. The association was particularly concerned about data showing that a third (34%) of people age 50 and older are sedentary. But it was also encouraged by research indicating that people who become more active will improve their physical and mental health, suffer fewer chronic illnesses and disabilities, enjoy improved cardiovascular fitness and build healthier bones and muscles.

more

Market research

Leaders of the pack-31

Leaders of the pack

Demographers have predicted that baby boomers will change industries as they age. But the boomers just started turning 55 this year, and a recent trend report proves the age wave has already hit health and fitness clubs. What gives?

The 2000 IHRSA/ASD Health Club Trend Report shows that earlier generations are embracing physical activity at a phenomenal rate. Between 1987 and 2000, club memberships in the 55-plus demographic rose an astonishing 379%. In that same 13-year period, clubs recorded an overall membership growth of 89% (17,351,000 to 32,808,000).

more

Market research

Total items: 18

icaa 100 members