What's new: The business case for wellness programs in senior living.

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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.

Topic- Market segments


This Baby Boomer is upbeat-2439

This Baby Boomer is upbeat

Since the leading-edge Baby Boomers born in 1946 begin turning 65 this year, there is a flurry of interest in their perceptions and intentions. This survey of about-to-be-65 year-olds finds them generally satisfied, upbeat and looking to the future.


Market segments

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