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The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.

Topic- Trends

 

Alexis Abramson takes aim at marketing to age 50+ consumers by Colin Milner-4983

Alexis Abramson takes aim at marketing to age 50+ consumers by Colin Milner

Boomers have joined with today's longer-living older generations to create a demographic representing a wealth of business opportunities for all kinds of companies. Gerontologist and industry expert Dr. Alexis Abramson shares information and advice for marketers (and businesses) setting out to target the older-adult market or improve the success of their efforts.

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Trends

The future of aging, part two: preventing disease and preserving function by Jenifer Milner-4909

The future of aging, part two: preventing disease and preserving function by Jenifer Milner

As population aging transforms society, what issues of significance present new challenges and opportunities for those in the field of active aging? And what effect will these developments have? The International Council on Active Aging (ICAA) asked members of its scientific and industry advisory boards to share their thoughts. In this installment of "The future of aging" series, the spotlight falls on preventing chronic disease and preserving physical function.

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Trends

Finding the right place for active aging by Patricia Ryan-4827

Finding the right place for active aging by Patricia Ryan

What kind of housing will allow aging adults to live well? As the lifestyle preferences of the Boomers diverge from those of previous older generations, developers rethink housing options to meet their needs.

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Trends

Trends in active aging-4826

Trends in active aging

Population, housing and communities intersect to support active lifestyles for older adults. The size of this market creates growth potential for companies and organizations providing services to help individuals age in place.

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Trends

Upgrade your wellness center to meet shifting expectations and maximize ROI by John Rude, MS-4796

Upgrade your wellness center to meet shifting expectations and maximize ROI by John Rude, MS

Continuing care retirement communities and other types of senior living have raised the bar to provide qualified leadership for wellness efforts and strive for successful programs. To become even more effective in this growing industry of wellness and maximize return on investment, organizations should seek higher standards for wellness centers.

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Trends

Getting the

Getting the "balance" right by Colin Milner

With the youngest Boomers celebrating their 50th birthday this year--and exponential growth in older age groups for many years to come--many new opportunities are available to support their health and wellness. One such opportunity is a “balance center.”

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Trends

Total items: 41

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