Scientific research
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Topic- Market research
Older adults check online reviews before buying
Before making a purchase, 59% of people 65 years and older sometimes or almost always look up online reviews and ratings, as do 75% of people who are 50-64 years old, according to a survey of 4,787 respondents ages 18 years and older.
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Older adults and professionals do not think alike
In an interesting twist on the annual “United States of Aging Survey,” the poll was completed by professionals offering services for older adults, as well as older adults themselves. The results highlight the disconnect between older adults’ perceptions of their needs and those of professionals.
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I'm age 61, and I'll live where I want to
The positive outlook for the senior living and remodeling industries (ICAA Research Review, 15[3] “Older adults remain important customers for remodelers”) is apparently shared by older adults.
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How do older adults train their brains?
A healthy lifestyle was at least somewhat important to 99% of 1,200 people ages 34-75 years who completed an online survey. Almost as many, 93%, felt that maintaining brain health was very or extremely
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Occupancy in age-qualified housing continues upward climb
Occupancy in age-qualified housing continues upward climb
In the fourth quarter of 2014, the occupancy rate in age-qualified housing in the United States was 91.3% for independent living and
Market research
For assisted living, online reviews are important
An online survey was conducted by a software advisory firm and responses gathered from 2,711 people in the United States who were searching for assisted living options for themselves or another.
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