ICAA
What's new: Unlocking the future: Closing the gap between consumer expectations and community offerings in senior living report.

Scientific research

All reports are FREE to ICAA Organizational and ICAA 100 members. Individual members need to upgrade to an Organizational and/or ICAA 100 membership to access reports.
Non-member can purchase reports by setting up a nonmember account, click on the Log-in button above to do so. Nonmembers can also access reports by purchasing an ICAA Organizational or ICAA 100 membership.

Search by topic

Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.

Topic- Market research

 

Report: Top 10 wellness trends for 2024-10406

Report: Top 10 wellness trends for 2024

In the 20-plus years that the Global Wellness Summit (GWS) trends team has been analyzing the wellness space, there have been more shakeups in 2023 than in the last decade, according to GWS. There is momentum: the global market will grow from $5.6 trillion today to $8.5 trillion by 2027--with countless surveys revealing that wellness has never been such an important priority for people as now. But what kind of wellness matters--and for whom--is undergoing serious transformation. And all this could influence the active-aging market.

more

Market research

Stats: 60% of adults 55+ knowledgeable about AI-10264

Stats: 60% of adults 55+ knowledgeable about AI

Many older adults are already using artificial intelligence (AI) every day, as virtual assistants such as Siri and Alexa, smart-home devices, GPS, and other technologies, according to a recent study by the Mather Institute. The study explores the ways in which older adults use the technology, their concerns about its use, and thoughts on how AI should be used in the future.

more

Market research

Tech Talk: Generative AI:

Tech Talk: Generative AI: "hot market, high hopes for growth"

Generative AI is artificial intelligence that creates content from simple prompts and context, according to the latest report from Insider Intelligence|eMarketer. The most prominent example is ChatGPT, which ICAA will be covering in an upcoming issue of the Journal on Active Aging.

more

Market research

Strategies to boost care for dementia-related psychosis-8499

Strategies to boost care for dementia-related psychosis

A new white paper from The Gerontological Society of America (GSA) highlights the variety of challenges that persons with dementia-related psychosis and their caregivers have encountered during moves through different health care settings - and proposes strategies to address these challenges.

more

Market research

WHO releases latest infection prevention, control guidance-8490

WHO releases latest infection prevention, control guidance

On January 8, 2021, the World Health Organization released an update to its March 8, 2020 guidance on infection prevention and control for long-term care facilities during the pandemic. ICAA CEO Colin Milner was among those who reviewed the guidelines prior to publication. All organizations with assisted living/dementia care communities and similar venues should be familiar with, and make every effort to implement, the latest guidelines, which include the following:

more

Market research

Marketers: Are you

Marketers: Are you "stumped" by social media?

Global market research company WARC explores recent research suggesting that marketers are unable to show how the use of social media benefits their businesses. WARC notes that a recent Forrester report (not available online) covered in the marketing news publication "Campaign" states "social media stumps marketers. First, they had unrealistic expectations of social media, hoping it would be the key to unlocking massive profits in the digital age. When that didn't pan out, they shifted 180 degrees to believing that social media's only use was for advertising. Although it's true that Facebook's primary business value is as an advertising platform, it's a mistake to infer that advertising is social media's sole opportunity."

more

Market research

Total items: 156

icaa 100 members