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What's new: The business case for wellness programs in senior living.

Scientific research

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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.

Topic- Marketing

 

Location, staff drive older-adult community satisfaction-6258

Location, staff drive older-adult community satisfaction

Convenient location and quality staff are the key drivers of satisfaction - far outpacing cost -- among senior living residents and their families, according to the inaugural J.D. Power 2018 Senior Living Satisfaction Study.

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Marketing

Infographic: What do marketers think about AI?-6204

Infographic: What do marketers think about AI?

Nearly half of marketers surveyed by marketing automation platform provider Resulticks consider artificial intelligence (AI) to be an "overhyped" industry buzzword, according to Adweek.

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Marketing

Facebook job ads exclude older workers-6176

Facebook job ads exclude older workers

An investigation by ProPublica, an independent nonprofit newsroom, and the New York Times has exposed systematic ageism by "dozens" of companies who use Facebook to exclude older workers from job ads.

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Marketing

Insights: Employee advocacy and the bottom line-6150

Insights: Employee advocacy and the bottom line

"Insights" calls your attention to important articles or trends to help your organization's success.

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Marketing

Need for long-term care to double in Canada-6142

Need for long-term care to double in Canada

Canada may need to build 43,000 new long-term care beds in the next five years to meet the requirements of an aging population without changes to how health care for older adults is being delivered, according to a new Conference Board of Canada report, "Sizing Up the Challenge: Meeting the Demand for Long-Term Care in Canada."

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Marketing

Stats: Quarter of a billion VR users by 2022-6101

Stats: Quarter of a billion VR users by 2022

Virtual reality (VR) technology is poised to gain widespread adoption over the next five years, with 256 million users worldwide and revenues of more than $60 billion, according to the latest data from ABI Research.

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Marketing

Total items: 30

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