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Scientific research

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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.

Topic- Social marketing

 

Extra help plus messaging increases physical activity-2208

Extra help plus messaging increases physical activity

Social marketing is the discipline that applies marketing principles to health promotion, with a health behavior, such as stopping smoking or eating more vegetables, as the “product” to be sold.

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Social marketing

Social activity also key to physical ability-1840

Social activity also key to physical ability

The social dimension of wellness has a dramatic impact on the quality of life for older adults, ranging from a perception of good to excellent health (ICAA Research Review, 9[2] April 2009) to memory skills (ICAA Research Review, 8[20] June 2008). A new study also links social life to physical ability.

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Social marketing

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