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Staff training: develop their skills to expand your business

By becoming an ICAA member, your company and its staff will connect with a coveted information source that addresses every element of the active-aging business: brand building, lead generation, acquisition and retention, programming, assessments and facility operations and design. This information will help you and your staff develop the skills needed to expand your business.

In person:

• ICAA Consulting services
  When you need to connect to the active-aging industry or the older adult market, ICAA’s consulting services are a reliable source of expertise. ICAA staff members offer a diverse set of skills and experiences that can be applied to help your organization reach its goals.
  
• ICAA Active Aging Conference
  By attending the ICAA conference you and your staff will learn what all branches of the aging industry are doing: government agencies, social services, leading research academics, equipment manufacturers, and wellness program providers.

Online: Whether you are in an airport, visiting a location or working at home, you can access most of these tools any time of day.

• Professional educational
  Books, publications, research and reports, resources, continuing education courses and onsite training are available from carefully selected organizations. Member discount rates are available.
  
• Functional U®.
  This online magazine inspires and invigorates industry professionals with crucial information about designing successful, appropriate programs. Take this information and apply it in your staff training and programming.
  
• Research Review
  This weekly online newsletter helps you and your staff to stay connected with the latest developments in aging research and education, accessing the information you need to successfully program and market your services to the older adult.
• ICAA's Green Guide
  This thought-provoking publication offers ICAA members access to scientifically based, how-to information from world leaders in environmental wellness and stewardship.

In print:

• The Journal on Active Aging®
  The Journal is the flagship publication of the ICAA, providing vital commentary on and in-depth analysis of every facet of the senior wellness and fitness industry. This publication is not only a important training tool, it is an ideal way for you and your staff to staff connected with the industry.
  
• Developer’s Guide
  This once-a-year publication was designed so that you and your staff can and build cutting edge fitness and wellness centers.
  
• ICAA Preferred Business Partner's Guide of age-friendly products and services
  When it's time to find equipment for your facility, services to support active aging, or consultants to develop the future, the ICAA's Preferred Business Partner's Guide is there to assist you and your staff.

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