International Council on Active Aging
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Whether you are an organization, or an individual professional, the ICAA has the right membership for you.
10 ways to use the ICAA Preferred Business Partner logo
Commitment fuels credibility. When people see the ICAA Preferred Business Partner logo in your marketing, they know you share the ICAA's commitment to Changing the way we age™. And they attach to you or your organization all the credibility of the ICAA and its advisors and business partners. The ICAA logo also helps to differentiate you from your competitors in the eyes of ICAA members.
To show your commitment to the Active Aging market, use the ICAA logo in the following ways:
1. On business cards
Let prospective clients know your specialty and professional affiliation.
2. On promotional brochures and marketing materials
Place the ICAA logo on your direct mail pieces and postcards, as well as your in-house flyers and brochures. Tell clients and potential clients that your organization is committed to educating your staff members on how to better meet their needs better.
3. In newsletters
Show your readers how you stay current with research and developments in active aging.
4. On bulletin boards
Attract your staff's attention with the latest aging news.
5. On web pages
Display the ICAA logo on your website. Link directly to sections of the ICAA website or to approved articles of relevance.
6. In PowerPoint/overhead projector slides
When giving presentations, show you have aligned yourself with the world's largest organization for active aging professionals.
7. On banners
Display your affiliation with the ICAA at sponsored events in the Active Aging community and beyond.
8. On handouts
Let your staff and clients know they are taking home current and relevant information from a professional source on active aging.
9. On press releases
Announce your initial and ongoing involvement with the ICAA to the media. Display the ICAA logo next to yours on pertinent media releases.
10. In sales presentations
Use the ICAA logo in your sales presentations and literature.
