
ICAA provides decision-makers—people employed in top management positions across a wide range of industries—with the inspiration and education that helps guide their development of programs, marketing, products, services and properties. This approach has made ICAA publications required reading for anyone serious about the active older-adult market.
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Journal on Active Aging® (published 6 times a year)Journal on Active Aging® (published 6 times a year) Other than word of mouth, the Journal on Active Aging is the first source ICAA members look to for active-aging information. Why? They trust the Journal for integrity and sound judgment. And it is this influence that makes ICAA’s flagship publication the most effective vehicle an advertiser can find.
This annual publication is designed to assist facility owners and developers who wish to create innovative developments for adults 50 and over. Advertising in this publication is a must for anyone who sells to the seniors housing or older-adult wellness/fitness markets.
Unlike other buyer’s guides, the ICAA Preferred Business Partner's Guide offers you the opportunity to put your message and offering right into the hands of those who can improve your bottom line, while giving you the implied endorsement that comes with your participation. Each participating Preferred Business Partner receives a 2 page corporate profile.
ICAA mails its conference brochure to potential delegates each year. As an advertiser in the brochure, you will get your message in front of more than 30,000 potential consumers of your products and services. This opportunity is limited to 3 companies, so be sure to book early.
Click here to view 2012 Rate Card: Print advertising