International Council on Active Aging
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Cause marketing
ICAA's Changing the Way We Age Campaign®
To shift society’s perceptions of aging, ICAA’s Changing the Way We Age® Campaign is taking action to overturn stereotypes and encourage more positive, realistic views of aging. This campaign offers you an opportunity to make a lasting difference by encouraging a new vision of aging in society. By being part of the solution to negative views that limit people in later life, you can help create a society that recognizes, respects and responds to the rich potential of population aging.
ICAA is offering 3 levels of participation for organizations committed to
assuming a prominent role in ICAA’s Changing the Way We Age® Campaign:
- Founding Gold Partner: $75,000
- Founding Partner: $35,000
- Founding Organization: $15,000
Beyond partnership opportunities, there are other ways to support ICAA’s Changing the Way We Age® Campaign. ICAA invites organizations, communities, professionals and individuals to participate in this endeavor by becoming an ICAA Champion.
More information about partnership opportunities and the ICAA Champions appears on the campaign website, www.changingthewayweage.com.
