International Council on Active Aging
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2012 Rate card: Printed advertising (Effective October 1, 2011)
Journal on Active Aging
(Circulation: 9,200)
Outside back cover $4,175
Inside front cover $3,750
Inside back cover $3,350
Center page spread $3,950
Double page spread $3,549
Full page $2,399
1/2 page horizontal $1,924
1/3 page vertical $1,675
Issue dates: Jan/Feb Mar/Apr May/Jun Jul/Aug Sep/Oct Nov/Dec
ICAA Developer’s Guide (annual)
(Circulation: 9,200)
Outside back cover $4,175
Inside front cover $3,750
Inside back cover $3,350
Center page spread $3,950
Double page spread $3,549
Full page $2,399
1/2 page horizontal $1,924
1/3 page vertical $1,675
Issue date: July
ICAA Preferred Business Partners Guide (annual)
(Circulation: 9,200)
Outside back cover $4,175
Inside front cover $3,750
Inside back cover $3,350
Issue date: December
ICAA Conference brochure (outsert and stand alone versions only)
(Circulation: 30,000+)
Full page $3,000
Issue date: July
Additional fees
Outserts
Cost: $2,500, includes postage and handling on brochures (up to a maximum of 8 pages)
Tip-ins
Cost: $2,950 (up to a maximum of 8 pages)
Preferred positioning
Add an additional 15%
Agency commissions
15% agency commissions ONLY
No commissions paid on:
ICAA Preferred Business Partner program and ICAA Conference brochure outsert
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