
Every month, the ICAA research team identifies many of the largest active-aging sales opportunities in North America. These companies buy products and services for 960 new or expanding projects each year—examples include senior living communities, senior centers, hospitals, fitness and wellness centers, municipal community centers and YMCAs.
In addition, ICAA provides the most qualified buying leads you will find. These companies not only need products but are also buying them; all they must do is decide which products or services to use. How do you access these opportunities? ICAA leads are available to ICAA advertisers, Preferred Business Partners ans sponsors. The return on investment chart below explains how many leads per month you would receive from ICAA based on your media buy.
With ICAA doing your research for you, your highly paid sales staff can focus on doing what they do best: selling.

By contacting the right people at the right time, you can significantly raise the volume of your business. But a lead is only as good as the follow-up that converts the prospect to a buyer.
Your sales success is based on your conversion of leads—no matter where you find them. If you converted just 10% of ICAA leads, you would improve your company’s bottom line significantly. The chart below makes it easier to assess you return on investment when you convert these leads.
