International Council on Active Aging

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ICAA marketing support services


When you need to connect to the active-aging industry or the older-adult market, who are you going to call? ICAA, of course.

group looking at plansHeaded by Colin Milner, one of North America's foremost visionaries and original thinkers regarding the health and well-being of the older adult, and a member of the World Economic Forum’s Global Agenda Council on an Ageing Society, ICAA marketing support services provide you with a reliable source of expertise due to the diverse set of skills and experiences that ICAA staff members have.

ICAA marketing support services are FREE to full-schedule advertisers, and include, but are not limited to:

  • Direction for and evaluation of marketing and sales materials, from messages to images
  • Sales training to immerse your salespeople in the needs of the older-adult market and the active-aging industry
  • Evaluation of the ability of equipment to meet the needs of older adults, space planning and utilization
  • Subject matter experts for staff roundtables, planning sessions and custom services

What type of expertise does your organization need? Contact Colin Milner, CEO, to find out how ICAA marketing support services services can work for you. Call toll-free 866-335-9777 or 604-734-4466.

Some of the organizations ICAA has provided market advice to include:

  • 2010 Vancouver Olympic Committee
  • BC Ministry of Health: Supporting activity for frail elderly in assisted living 
  • Canadian Special Senate Committee on Aging
  • European Commission
  • National Institute on Aging  
  • Physical Activity Instructors of Older Adults                           
  • Richmond 2010 Olympic Oval
  • Shanghai Forum
  • The Ranch (multigenerational planned community)
  • US Administration on Aging
  • US Department of Health and Human Services
  • WHO/ISPA International Guidelines for Preparing

 

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