International Council on Active Aging
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About the industry
The International Council on Active Aging® understands the impact that having access to the latest and most reliable market intelligence can have on the accuracy of news stories. By using research from the ICAA research and reports below, you will gain the market intelligence you need to better understand the active-aging industry. For access to ICAA research, reports and
article archives, please email colinmilner@icaa.cc.
ICAA research and reports: Restricted access to media representatives
- 2008 ICAA Wellness Buying Trends Topline Results
Programs, facilities, equipment, services and decision-making in the active-aging industry
- 2008 Wellness center development and renovation trends
A close-up of the organizations that plan to develop or make major renovations to a wellness or fitness center in the next two years, this analysis covers type of organizations, planned product purchases and interest in choosing consulting services.
- 2008 ICAA Research: Wellness Programs
Drawing from three ICAA market surveys, this report describes wellness programs for older adults, identifies the organizations that provide wellness programs, and provides information on funding sources, program management, qualities of successful staff members and preferences for training and professional development.
- 2008 ICAA Salary Survey Topline Results: Workplace, income and benefits in the active-aging industry
The overview of results from the 2008 ICAA Salary & Benefits Survey, this summary presents education, hours worked, employment status, salary or hourly rate, and benefits. Reflecting the entire active-aging industry, the survey includes 20 job titles of professionals working in retirement communities, seniors housing, seniors centers, programs provided by government agencies and health clubs, Ys and wellness centers.
- 2008 ICAA Workforce Profile: Characteristics of the workforce promoting active aging
Who is making working with older adults a profession? A closer look at the professionals who completed the ICAA Salary & Benefits Survey, this report spotlights their years of work experience, job qualifications and education, supervisor’s title, hours worked and interest in staying or leaving their current jobs.
- 2008 ICAA Organization Comparisons: Wellness program, demographics, benefits and compensation
This cross tabulation of the ICAA Salary & Benefits Survey results compares wellness program funding, benefits offered, compensation and demographic information for (1) CCRC retirement communities; (2) IL and/or AL and/or NC and/or memory care retirement communities; (3) Active adult retirement communities and seniors housing (apartments, condos); (4) Area Agency on Aging or government agencies; (5) Seniors center, community parks and recreation; and (5) Health club, YMCA, YWCA, JCC, personal training studio and hospital, rehabilitation or wellness center.
- 2008 ICAA Job Profiles: Qualifications, income and benefits
The profiles include all the answers to the ICAA Salary & Benefits Survey questions for 10 job titles, including income, benefits, work location, education, qualifications, work experience, job history and intention to look for another job. Five job titles also include income by organization and geographic regions: activities director, fitness director.
- 2007 ICAA Survey: Professional Education
This report takes a closer look at what organizations look for in the professionals they hire to work with older adults, and how they train them .
- 2006 ICAA Wellness Program Products and Services Survey
Programs, facilities, equipment, services and decision-making in the active-aging industry
- 2005 ICAA's Active Aging in America, Volume 1. Residential and Commercial Fitness, United States
The ICAA offers unparalleled insight into the older adult market in “Active Aging in America.” This report is a must read for any one who is involved with the older adult market.
Open access:
- ICAA vision paper for White House Conference on Aging
The ICAA was honored to be invited to write a vision paper on physical activity and older adults for the White House Conference on Aging. This five-page document, entitled "Physical activities for the elderly," provides an overview of the benefits of active aging and assesses trends, challenges and future possibilities in this area.
- ICAA Issue Brief presented to the Special Senate Committee on Aging: Expanding Opportunities for Active Living
The ICAA was honored to be invited to present an Issue Brief on active aging to the Canadian Special Senate Committee on Aging. This five-page document, entitled "Expanding Opportunities for Active Living," provides a brief overview of the benefits of an active aging framework.
- ICAA Report: Motivation and reward systems that encourage activity
The ICAA invites you to learn more about the findings from our "Independent Aging Agenda Event" that was designed to provide input to the Policy Committee of the 2005 White House Conference on Aging.
- ICAA inventory of tools to measure wellness in elders
Looking for ways to evaluate the wellness of your residents or members? This article looks at some issues in wellness measurement and catalogs some surveys commonly used in senior living environments.
- ICAA Trends report
An extensive poll of 210 experts in government, senior housing, social services and wellness centers. These issues are likely to form the basis of activity in the older adult community.
- 2005 Issue brief: Keeping current on research and practice in physical activity for older adults
This NCOA issue brief was written by the ICAA and is the fourth in a series promoting best practices in physical activity programming for older adults. The focus of this particular issue brief is to encourage and assist physical activity programmers to stay on top of the latest research and best practices in the field of physical activity and older adults.
- The National Blueprint: Increasing physical activity among adults age 50 and older
The ICAA is one of more than 55 of the nation's most prominent health and aging organizations working to implement a National Blueprint on Aging.
- National action plan: Falls Free: Promoting a National Falls Prevention Action Plan.
The National Council Aging, the Archstone Foundation, the Home Safety Council and the ICAA were among a group of national organizations that created Falls Free: Promoting a National Falls Prevention Action Plan.
- ICAA Call to action: In Response
The ICAA and three other national organizations that are concerned about the health and fitness of older adults have called on physicians throughout the United States to help solve the prevalence of ill health among older adults by prescribing exercise and other lifestyle changes.
- ICAA's Age-friendly facilities: 99 questions to assess your center
The facility assessment outlines many barriers for older adults, plus things for facilities to consider if they want to attract or better serve older clientele.
- International guidelines for preparing physical activity instructors of older adults
This consensus document outlines each of the major content areas that experts recommend should be included in any entry-level training program with the goal of preparing physical activity instructors to work with older adults.
- How to select an age-friendly personal trainer checklist
To help older adults select a fitness trainer, the ICAA has released the "ICAA Age-Friendly Personal Trainer Checklist." The worksheet explains how to evaluate the trainer's answers to questions, and the checklist is a handy format to record those answers.
- Quantifying the cost of physical inactivity
With the support of more than 20 partner organizations, including ICAA , Active Living Leadership launched an "Online Calculator That Will Help Estimate the Financial Cost of Physical Inactivity." Use this valuable tool to help your local business, policy-makers, government leaders, HMOs and Insurance companies to better understand the benefits of physical activity.
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