24 Hour Fitness proudly announces alignment with ICAA

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New survey from International Council on Active Aging® shows a 51% increase in wellness programs for older adultsr

VANCOUVER--24 Hour Fitness, the largest U.S. fitness chain and a leading health club industry pioneer, proudly joins the International Council on Active Aging (ICAA), an organization committed to changing society’s perceptions of aging and improving the quality of life for aging Baby Boomers and older adults.

“Together, we are working to ensure that older adults use fitness to live healthier and happier lives.”
As part of the alliance, 24 Hour Fitness will review ways to make its portfolio of clubs more relevant and accessible to older active adults. By assessing club amenities, group exercise class programming, marketing and operations, the company hopes to support the ICAA’s mission of improving the quality of life for aging Baby Boomers through fitness so they can achieve longer and healthier lives.

“Like the ICAA, 24 Hour Fitness believes that physical activity changes lives and can make a dramatic impact on the quality of life for older adults and people of all ages – especially older adults,” said Randy Drake, senior vice president of fitness and business development for 24 Hour Fitness. “Mobility, healthy weight, flexibility and longevity can be directly impacted and improved by staying active.”

Currently, 24 Hour Fitness proudly hosts amenities and classes that are suitable for people of all ages. In addition to state-of-the art equipment, 24 Hour Fitness offers Silver&Fit® programming and Healthways’ SilverSneakers® Fitness Program to over 500,000 eligible Medicare, Medicare Advantage and group retirees. Additionally, 24 Hour Fitness offers a series of Group X® cardio, strength, aquatic and specialty classes that are geared towards people of all ages and suitable for older adults.

“24 Hour Fitness provides readily accessible facilities and programs that enable older adults to maintain and improve their physical functioning,” said Colin Milner, chief executive officer for the ICAA. “Together, we are working to ensure that older adults use fitness to live healthier and happier lives.”

About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24 Hour Fitness is the largest U.S. fitness chain and a leading health club industry pioneer, serving nearly four million members in more than 420 clubs. Founded in 1983 as a one-club operation, the company is dedicated to helping members change their lives and reach their individual fitness goals. With convenient club locations, customizable personal training services, innovative group exercise classes and a variety of strength, cardio and functional training equipment - 24 Hour Fitness offers fitness solutions for everyone.

Through its support of the U.S. Olympic Committee (USOC) and many U.S. National Governing Bodies (NGBs) of sport, 24 Hour Fitness is one of the largest supporters of amateur athletics in the country and will serve as the Official Fitness Center Sponsor of the 2012 U.S. Olympic and Paralympic Teams. The company is committed to being a good neighbor in its communities via charitable and in-kind donations to groups focused on both helping Americans get healthy and improving youth fitness. Please call 1-800-224-0240 or visit www.24hourfitness.com for more information and to find the club nearest you.

About the International Council on Active Aging

The International Council on Active Aging® is the professional association that leads, connects and defines the active-aging industry. ICAA supports professionals who develop wellness facilities, programs and services for adults over 50. The association is focused on active aging—an approach to aging that helps older adults live as fully as possible within all dimensions of wellness—and provides its members with education, information, resources and tools. As an active-aging educator and advocate, ICAA has advised numerous organizations and governmental bodies, including the US Administration on Aging, the National Institute on Aging (one of the US National Institutes of Health), the US Department of Health and Human Services, Canada’s Special Senate Committee on Aging, and the British Columbia ministries of Health, and Healthy Living and Sport.

For interviews please contact:

Contact: Colin Milner, CEO, ICAA
Toll-free: 1-866-335-9777 (North America)
Telephone: 604-734-4466; cell: 604-763-4595
colinmilner@icaa.cc

Contact: Marilynn Larkin
Communications Director, ICAA
212-315-3301
mlarkin@icaa.cc