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2010 press releases

ICAA and APTA SECTION launch partnership in conjunction with Active Aging Week

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VANCOUVER--The International Council on Active Aging (ICAA) and the Section on Geriatrics (SOG) of the American Physical Therapy Association have recently entered into a Promotional Partner Agreement that will have the two organizations collaborating to benefit the health of individuals aged 50 and above. ICAA is a professional association that supports professionals who develop wellness facilities, programs and services for adults over 50. The SOG serves a national membership of over 5,000 physical therapists, physical therapist assistants, and students.

"ICAA is thrilled to be collaborating with the Section on Geriatrics," says Colin Milner, the association's CEO and founder. "And, what better way to launch our relationship than in conjunction with Active Aging Week, as the SOG is a strong advocate for the importance of exercise and physical activity for adults as they age." The SOG is joining ICAA in promoting Active Aging Week during the last full week of September. This annual health promotion event was initiated by ICAA to give as many older adults as possible the means to experience activities and exercise in a safe, friendly and fun atmosphere.

"Of course, the relationship between ICAA and the SOG is much deeper than Active Aging Week," states Milner, "and we look forward to working together to help change the way society perceives aging."

"We are very pleased to be more directly engaged with an organization like ICAA that advocates for older individuals becoming and staying active through all levels of functional ability," notes John O. Barr, PT, PhD, president of the Section on Geriatrics.

About the Section on Geriatrics (SOG) of the American Physical Therapy Association
www.geriatricspt.org

The SOG, with a national membership of over 5,000 physical therapists, physical therapist assistants, and students, strives to provide best practice physical therapy and to advocate for optimal aging. Further, the SOG supports aging-related research and clinical specialization in geriatrics, publishes the Journal of Geriatric Physical Therapy, and provides information for consumers on its website www.geriatricspt.org that includes a "Find a PT" feature.

About the International Council on Active Aging (ICAA)
ICAA, a professional association that leads, connects and defines the active-aging industry, supports professionals who develop wellness facilities, programs and services for adults over 50. The association is focused on active aging-an approach to aging that helps older adults live life as fully as possible within all dimensions of wellness-and provides its members with education, information, resources and tools. As an active-aging educator and advocate, ICAA has advised numerous organizations and governmental bodies, including the US Administration on Aging, the National Institute on Aging (one of the US National Institutes of Health), the US Department of Health and Human Services, Canada's Special Senate Committee on Aging, and the British Columbia ministries of Health, and Healthy Living and Sport.

For interviews please contact:

Contact: Colin Milner, CEO, ICAA
Toll-free: 1-866-335-9777 (North America)
Telephone: 604-734-4466; cell: 604-763-4595
colinmilner@icaa.cc

Contact: Marilynn Larkin
Communications Director, ICAA
212-315-3301
mlarkin@icaa.cc

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