International Council on Active Aging
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ICAA announces theme for Active Aging Week
In 2011, Active Aging Week, the International Council on Active Aging’s annual observance promoting a healthy and meaningful life, is being held from September 25 - Oct 1.
Active Aging Week, the annual observance developed by the International Council on Active Aging®, is held each year during the last week of September. Organized locally, Active Aging Week is celebrated nationally in the United States and Canada. The message is universal: people can live as fully as possible throughout the life span.
Observance: Active Aging Week
Theme: Expand your experience
Key messages:
- Engage in activities you value
- Spend 30 minutes each day in physical activity
Format:
- Activities chosen and presented by local hosts
- Free to older adults
- Emphasis on fun, camaraderie and education
Dates: Sept. 25 – Oct. 1, 2011
The theme “Expand your experience” was chosen to reflect the many experiences Active Aging Week hosts offer older adults, and to recognize that engaging in new and rewarding experiences contribute to mental and physical health.
Local hosts of Active Aging Week have organized diverse activities, ranging from group walks to balloon rides, lectures on the aging process to scavenger hunts, competitive Wii and softball games to T’ai Chi and classical music performances.
“Active Aging Week has a track record of counteracting negative stereotypes of aging,” explains Colin Milner, CEO of International Council on Active Aging. “The week’s focus is on what older adults CAN do, not on what they cannot or ‘should not’ do. By expanding their experiences, participants find the activities that have meaning for them, and maintain their health so they can pursue their avocations.”
Support materials for professionals who will host one or more Active Aging Week events are available on the ICAA website: http://www.icaa.cc/aaw.htm
In 2011, the sponsors of Active Aging Week are Aegis Therapies, Matrix Fitness, New Balance Athletic Shoe and 24 Hour Fitness.
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About Active Aging Week
Website: www.icaa.cc/aaw.htm
Active Aging Week is an annual event held the last full week of September (prior to October 1, International Day of Older Persons). The week was initiated by the International Council of Active Aging to give as many older adults as possible the means to experience activities and exercise in a safe, friendly and fun atmosphere. During the week, host organizations provide a variety of free activities, such as classes, educational seminars, access to fitness facilities, health fairs and community walks.
