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2015 press releases

Live Your Adventure is message to older adults for Active Aging Week® 2015

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[Vancouver, BC. Feb. 10, 2015] After staging its most successful Active Aging Week® ever in 2014, the ICAA (International Council on Active Aging®) is thrilled to announce the theme for its September 2015 event.

Following on the heels of last year’s invitation to Let the Adventure Begin, 2015’s Live Your Adventure is a call to action to adults 50 and older to really challenge themselves to break their routine and try something new. Live Your Adventure is equally a rallying cry to institutions to consider organizing or hosting an event, which in the past have ranged from tai chi to brain games, group walks, health fairs, dances, fitness classes, concerts and museum trips.

In 2014, Active Aging Week catalyzed a record 3,000 events throughout the United States, Canada and Australia – senior living communities, active adult/community centers, YMCAs, medical practices, universities, government departments and senior services agencies. Media coverage also reached an all-time high, with 43 broadcast features, more than 500 press articles driving 170 million media impressions, and countless messages on Facebook and Twitter (including the President’s Council on Fitness, Sports and Nutrition).

Held annually in the last week of September, this year’s Active Aging Week will run from Sept. 27 to Oct. 3. Events should be free or low cost, educational, and presented in a safe, fun and friendly atmosphere.

ICAA urges any organizations interested in participating in Active Aging Week 2015 to visit the ICAA website (www.icaa.cc) for guidance on the nature, frequency, venue options, and other details of events they’re considering – and ultimately, to register with ICAA as an official host site.

About the International Council on Active Aging (ICAA)
ICAA, a professional association that leads, connects and defines the active-aging industry, supports professionals who develop wellness facilities, programs and services for adults over 50. The association is focused on active aging – an approach to aging that helps older adults live life as fully as possible within all dimensions of wellness – and provides its members with education, information, resources and tools. As an active-aging educator and advocate, ICAA has advised numerous organizations and governmental bodies, including the US Administration on Aging, the National Institute on Aging (one of the US National Institutes of Health), the US Department of Health and Human Services, Canada’s Special Senate Committee on Aging, and the British Columbia ministries of Health and Healthy Living and Sport.

For questions:

Contact: Colin Milner, CEO, ICAA
Toll-free: 1-866-335-9777 (North America)
Telephone: 604-734-4466; cell: 604-763-4595
colinmilner@icaa.cc

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