2023 ICAA Corporate Partners Guide

Include all relevant contact information.

Emphasize the value to active-aging professionals.

Keep answers to 35 words or less, except where stated. It’s okay to leave some questions unanswered.

Keep answers positive. Tell us what you can do; don’t knock competitors or other types of products.

Avoid hyperbole, superlatives and unsubstantiated claims. Meaningful answers are more compelling to readers.

Define geographical references (e.g., “trainings provided across the US,” not “across the nation”). ICAA has an international membership.

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