Age-friendly product line or service:

Conductorcise is joyous physical exercise that uses the magic of classical music to prompt brain and physical stimulation, engagement and cardio for all ages. It’s a flexible and fun way to improve mind and body.

Age-friendly features:

Performed seated or standing, Conductorcise is accomplished at a participant’s own pace. The workout promotes balance, stretching, blood circulation and brain stimulation. All in an uplifting setting, and to music people know and love.

Ongoing marketing & educational support:

Conductorcise creates an ongoing relationship with participants and certified conductors through a blog, materials and the online “Certification Corner,” allowing more people to experience and participate in the program.

In-service training:

A newly formed certification program enables individuals and venues to provide the Conductorcise program on an ongoing basis.

What inspired your company to produce age-friendly products or services?

The great need for fun. Conductorcise is an energetic program using symphonic music combined with education, creating engagement with participants and inspiring physical activity and “brain tuning.”

What inspired your founder(s) to form your company?

A lifetime career of symphonic and opera performance, plus education. Maestro Dworkin has always been an active, athletic individual. He made it his goal to share these passions, creating preventive and ongoing wellness.

What sets your company apart from others in the industry?

A nationally recognized, unique program that combines cardio strengthening and classical music, Conductorcise is respected by health and fitness experts for healthy older adults and individuals with Alzheimer’s, dementia, diabetes, and other challenges.