International Council on Active Aging

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Corporate Profile

Company: Exerstrider Products, Inc.
Address: PO Box 3087
City: Madison
State / Province: Wisconsin
Zip / Postal Code: 53704
Country: United States
Toll Free: 888-285-7392
Tel: 608-223-9321
Fax: 608-223-9320
Email: customerservice@exerstrider.com
Website: www.exerstrider.com
Years in Business: 22 years
National Sales Manager: Tom Rutlin
National Service Director: Susan “Suey” Starczynski
Regional Contacts: In Canada: Mandy Shintani, OT, 877-499-7999, www.urbanpoling.com
Discounts & terms: Generous discounts available. Please call for details.
Estimated Time of Delivery: 3–7 days
Warranty: One year unconditional; lifetime against defects

Age-friendly product line or service:

Exerstrider walking poles turn walking into a safe, functional total-body exercise, which builds both muscle and cardiovascular fitness while improving walking confidence, balance, gait and posture. A versatile class participation or independent exercise activity.

Age-friendly features:

Exerstrider’s fully adjustable walking poles have age-friendly ergonomic strapless grips, and 2 easy-locking options allowing for safe custom adjustment. Fitness and balance techniques can be learned quickly. A functional alternative to canes and walkers.

Ongoing marketing & educational support:

Each pair of poles comes with 5-star rated instructional DVD and manual. Staff and resident training, staff certification programs, and fitness walking/fall prevention program development assistance is available. Toll-free customer support line provided.

In-service training:

Fitness walking, fall prevention, sit-to-stand and balance/posture improving in-service training available. We can also assist you in creating function-improving pole exercise classes, as well as self-directed community walking pole programs, which grow organically.

What inspired your company to produce age-friendly products or services?

Exerstrider walking poles were developed to assist people of all ages in improving their health and fitness. Our innovative walking poles just happen to offer many benefits of critical interest and importance to aging populations.

What inspired your founder(s) to form your company?

When Tom Rutlin (age 62) invented this total-body version of walking more than 20 years ago, he immediately realized that it was an exercise that could benefit people of all ages and abilities throughout life.

What sets your company apart from others in the industry?

We focus on just one easy-to-use, economical, safe and highly effective exercise product, which despite its economy and simplicity offers health and fitness benefits and motivation to people of all ages.

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