International Council on Active Aging
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Industry research
The International Council on Active Aging understands the impact that having access to the latest and most reliable market intelligence can have on your business. Whether it is deciding on how to write or design your business or marketing plan, advertisements and support literature, or how to train your sales team, market information is a crucial part of the decision-making process.
To help guide you through this process the ICAA created the following report. To gain access to this information you must be an ICAA organizational member.
ICAA research used for this section: ICAA Member Satisfaction Survey by JWT Boom, September 2007; ICAA Survey: Professional Education 2007; ICAA Wellness Program Products and Services Survey 2006; Active Aging in America: Residential and Commercial Fitness 2005; ICAA Survey: Marketing value and financing methods for older adult fitness and wellness programs 2005
2008 Survey results
ICAA Research: Wellness Programs
ICAA Wellness Buying Trends Topline Results. Programs, facilities, equipment, services and decision-making in the active-aging industry
Wellness center development and renovation trends
ICAA Equipment Buying Trends Survey
About the industry
Creating the active aging industry
Glossary of industry terms
ICAA Functional levels
MARKET PERSPECTIVES
What is active aging?
The case for active aging
Physical activity in the community
Market forces
Market demand
Funding options
Business-to-business opportunities
LIST OF TABLES
Reasons why older adults exercise
Activity versus exercise
Community facilities offering programs for older adults
Naming the years
Methods used to pay operating costs of programs
What is a wellness center?
MARKET SEGMENTS
Seniors housing overview
Active adult communities
Independent living and seniors apartment communities
Continuing care retirement communities
Assisted living
Skilled nursing
Community services overview
Seniors centers
Adult day care
Fitness facilities overview
Health clubs
YMCA
Personal training
Medical fitness and hospital-based wellness
Corporate wellness
LIST OF TABLES
Builders provide space for activity
Adding activity to seniors communities
Most popular amenities in active adult communities
Lifestyle communities offer activity
CCRCs plan facilities for activity
Activities available on campus
Activities in the CCRC fitness center
Features offered at assisted living residences
The value of health promotion at seniors centers
Most popular programs offered in fitness facilities
Equipment available in fitness facilities
Areas of expansion in health clubs
Worksite wellness programs
OLDER ADULT DEMOGRAPHICS:
Who is the older adult?
A population that is booming
A group defined by health status
A population balancing spending power and income
A group redefining retirement
A group that benefits from recreation and physical activity
A population choosing many recreational and physical activities
LIST OF TABLES
The ever-growing number of people 65+
No functional limitations
Most frequent conditions of elderly
Ready for retirement?
Most popular activities for adults 55+
