International Council on Active Aging

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Member support

10 ways to use the ICAA logo

Commitment fuels credibility. When people see the ICAA logo in your marketing, they assume you share the ICAA's commitment to Changing the way we ageā„¢. And they attach to you or your organization all the credibility of the ICAA and its advisors and business partners. The ICAA logo also helps to differentiate you from your competitors in the eyes of older adults.

To show your commitment to the 50-plus market, try using the ICAA logo in the following ways:

1. On business cards
Let prospective clients know your specialty and professional affiliation.

2. On promotional brochures and marketing materials
Place the ICAA logo on your direct mail pieces and postcards, as well as your in-house flyers and brochures. Tell older clients and potential clients that your organization is committed to educating staff members on how to serve them better.

3. In newsletters
Show your readers how you stay current with research and developments in active aging.

4. On bulletin boards
Attract your clients' attention with the latest aging news.

5. On webpages
Display the ICAA logo on your website. Link directly to sections of the ICAA website or to articles of relevance.

6. In PowerPoint/overhead projector slides
When giving presentations, show you have aligned yourself with the world's largest organization for active aging professionals.

7. On banners
Display your affiliation with the ICAA at sponsored events in the community and within your facility.

8. On handouts
Let your staff and clients know they are taking home current and relevant information from a professional source on active aging.

9. On press releases
Announce your initial and ongoing involvement with the ICAA to your local media. Display the ICAA logo next to yours on all media releases.

10. In sales presentations
Use the ICAA logo in your sales presentations and literature

To learn more about becoming a member in the ICAA, please call 866-335-9777, or click here.

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